The Better Business Bureau just crossed the line with LaVar Ball.
The Ball family patriarch has received plenty of criticism in the last year, and taken it all in stride. Social media, traditional media, NBA coaches, Donald Trump … he’s seen ’em all. But those folks typically criticize Ball’s knowledge of basketball or his skills as a parent.
But the BBB hit Ball where it hurts most. His brand.
The business watchdog has given the Big Baller Brand an F, the worst grade possible.
In a posting on its website, the bureau gave three primary reasons for the grade:
** 32 complaints filed against business
** Failure to respond to 12 complaints filed against business
** 5 complaints filed against business that were not resolved
Not surprisingly, Ball quickly fought back. And he did so as only LaVar Ball can.
In a text message to ESPN, the father of Lakers rookie Lonzo Ball quipped:
“Better Business Bureau is as outdated as the Yellow Pages. Who cares about them? Tell them that Yelp! has replaced the Better Business Bureau. We honestly thought the Better Business Bureau was out of business. The new BBB stands for the Big Baller Brand.”
In a more detailed outline of complaints against Big Baller Brand, the bureau states in part:
“Specifically, customer complaints allege that after placing an order they experience a delay of weeks or even months to receive their order. Some consumers are also alleging receiving the incorrect item(s) or not receiving item(s) at all. Consumers are also alleging poor customer service as company does not provide a phone number where consumers can contact them and when emailing the company consumers receive a generic email in response or no response at all.”
Ball blamed the holidays for any delays — and his competitors for the rest of it.
“Holidays always slows shipping,” Ball told ESPN. “But we stay on top of customer service. It’s probably Nike and Adidas complaining about not getting their Big Baller Brand merchandise.”
Ball is in Lithuania as his other sons, LiAngelo and LaMelo, begin their professional careers. LaVar also riled up some NBA coaches on Sunday with comments he made to ESPN’s Jeff Goodman claiming the Lakers have quit on coach Luke Walton.
–Field Level Media