The inaugural season of the NBA 2K League scheduled to begin May 1 will be live streamed on Twitch, with the companies announcing a multi-year partnership Wednesday.
All NBA 2K League games will be live streamed on the video service with more than 15 million daily active users. It marks the first media rights deal for the NBA 2K League, whose player draft in New York City earlier this month was also live streamed on Twitch.
The NBA 2K League will consist of 17 teams competing in the inaugural season, including weekly matchups, three in-season tournaments, playoffs and NBA 2K League Finals.
“This is a groundbreaking partnership for the NBA 2K League,” NBA 2K League Managing Director Brendan Donohue said in a press release. “Twitch shares our innovative spirit and commitment to putting the gaming community first, and is the ideal home to provide our passionate 2K, NBA and esports fans around the world with the opportunity to catch all the excitement of our inaugural season.”
The NBA 2K deal follows Twitch’s agreement with the NBA G League in December that includes streaming up to six live games each week. NBA 2K games will be also be available on demand following the broadcasts.
“From video games to real games, the NBA continues to innovate around basketball when it comes to engaging with the Twitch community,” said Justin Dellario, Twitch’s Head of Esports Programs. “By partnering with Twitch for the NBA 2K League, that pioneering spirit will continue to be reflected when we elevate this latest entry to the world of competitive gaming with interactive features and our global stage.”
–Field Level Media