NASCAR and the betting and gaming platform BetMGM announced a multi-year partnership on Tuesday.
BetMGM will collaborate with NASCAR to create and promote sports betting experiences, including introducing in-race betting options, for racing fans across the United States, NASCAR said in a statement.
“Partnering with a best-in-class operator like BetMGM positions NASCAR to build on the positive energy and momentum we’re seeing around gaming and in particular the live in-race experience,” said Scott Warfield, NASCAR Managing Director, Gaming.
“We’re excited to have such an iconic brand on board to expand our offerings and deepen our engagement with the most passionate fans in sports.”
BetMGM will have rights to NASCAR marks and will promote NASCAR offerings across its multiple platforms.
BetMGM is currently licensed for sports betting in seven states, including Colorado, Indiana, Michigan, Mississippi, New Jersey, Nevada as well as West Virginia, and has plans to be in 11 states by the end of 2020.
–Field Level Media (@FieldLevelMedia)