The NBA and DraftKings announced a multi-year deal on Monday that will make DraftKings an authorized betting partner of the league beginning with the 2019-20 season.
As part of the deal, DraftKings will have access to official NBA betting data and league marks across mobile platforms as well as in its sportsbooks in the United States.
“We are excited to team with DraftKings, who has established itself as one of the leaders in the sports betting landscape in the U.S. and has a passionate NBA following,” said Scott Kaufman-Ross, Senior Vice President, Head of Fantasy & Gaming, NBA. “Our partnership will provide our fans with an authentic and enhanced gaming experience and help us further protect the integrity of our games.”
DraftKings data claims that more than 70 percent of NBA bettors have live-wagered, with close to 45 percent of its NBA handle coming from in-game bets.
“NBA games are among the most captivating, dramatic and widely-consumed sports entertainment products globally, and the advocacy of the league around legal sports betting further demonstrates its consistent foresight to innovate for the betterment of the fan experience,” said Ezra Kucharz, chief business officer at DraftKings. “The correlation between sports betting and fan engagement is proven, and we look forward to the opportunities that being an Authorized Gaming Operator of the NBA will unlock for consumers.”
–Field Level Media (@FieldLevelMedia)