Our Clients:

Field Level Media - Professional sports content solutions | FLM

Sep 23, 2022 11:30 am

Apple Music to sponsor Super Bowl halftime show

Apple Music replaced Pepsi as the sponsor of the Super Bowl halftime show.

The league shared details of the partnership but didn’t provide contract terms. Sports Business Journal reported the agreement is for five years and $50 million.

The deal is effective with Super Bowl LVII, to be played Feb. 12, 2023, in Glendale, Ariz. The halftime performers have not been announced.

“Music and sports hold a special place in our hearts, so we’re very excited Apple Music will be part of music and football’s biggest stage,” said Oliver Schusser, vice president of Apple Music and Beats. “We’re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”

The NFL said more than 120 million viewers watched the halftime show held during Super Bowl LVI, which featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.

Past Super Bowl performers include Jennifer Lopez, Beyoncé, Justin Timberlake, Lady Gaga, Bruno Mars, Prince and Madonna.

Pepsi sponsored the show for 10 years.

–Field Level Media

You may also like

Oct 3, 2022 2:39 am

With one eye toward playoffs, Cardinals visit Pirates

The St. Louis Cardinals and host Pittsburgh Pirates will be peering beyond their series that starts on Monday, but in much different ways. It is the final regular-season series for…

Oct 3, 2022 2:23 am

Braves sweep Mets, pull within 1 game of NL East crown

Dansby Swanson and Matt Olson both homered for the third straight game to lead host Atlanta to a 5-3 win over the New York Mets on Sunday, giving the Braves…

Oct 3, 2022 2:17 am

Reds look to avoid 100-loss season as Cubs come to town

It hasn’t been a pretty ending to what could be just the second 100-loss season in franchise history for the Cincinnati Reds. The Reds (60-99), who host the Chicago Cubs…

More News News

Oct 3, 2022 2:39 am

With one eye toward playoffs, Cardinals visit Pirates

The St. Louis Cardinals and host Pittsburgh Pirates will be peering beyond their series that starts on Monday, but in much different ways. It is the final regular-season series for…

Oct 3, 2022 2:23 am

Braves sweep Mets, pull within 1 game of NL East crown

Oct 3, 2022 2:17 am

Reds look to avoid 100-loss season as Cubs come to town

Oct 3, 2022 2:15 am

Evil Geniuses win two tiebreaker matches in Worlds Play-In event

Oct 3, 2022 1:57 am

Guardians look to keep playoff momentum going vs. Royals

Read all
fb-post
advertisment
title-icon

Upcoming events

See all odds