Our Clients:

Field Level Media - Professional sports content solutions | FLM

Mar 26, 2025 12:24 pm

Boston NWSL expansion team unveils name — again

National Women's Soccer League logo

Goodbye, BOS Nation FC.

Hello, Boston Legacy FC.

Five months after introducing a widely panned name and marketing slogan, the officials of Boston’s National Women’s Soccer League expansion club revealed its new name.

The first name — BOS Nation — was an anagram of the term “Bostonian.” Its slogan, “Too Many Balls,” was intended to relay the need for more women’s sports in the city.

Given the immediate negativity Bostonians showed toward both, officials quickly went back to the drawing board.

The result — Boston Legacy FC — was introduced Wednesday with a series of posts on X.

“It’s a great day to start a new legacy. To write a new chapter and build something bigger than ourselves,” read the first post.

The following posts:

“Because in Boston, history isn’t just remembered. It’s made.”

“For the city.
For the future.
Boston Legacy FC”

Merchandise bearing the new name and the Legacy’s green and black colors was available Wednesday on the club’s website, but the team said the crest would be announced later.

The new club is set to begin play with the 2026 NWSL season.

In a statement posted to its website, the club said the new name is the result of studies that whittled 500 suggested names to 14 through feedback gained via “listening sessions” with community members.

From there, the list was further pared down if a name wasn’t available due to legal or trademark reasons or if it didn’t fit the team’s established criteria for a new name, which included no names that invoked “colonial, Revolutionary War and nautical themes.”

The remaining candidates were judged through a survey of more than 1,000 people, which included a core testing group and subgroups such as Hispanic sports fans in the city and members of the LGBTQ+ community.

While the team said the “new name was a clear winner in every single category by a statistically significant margin,” additional feedback sessions with brand advisers were conducted before it was finalized.

Boston Legacy FC and a still-to-be-named expansion team in Denver will give the NWSL 16 teams. The Denver entry also is set to join in 2026.

–Field Level Media

You may also like

Denver nuggets
Apr 27, 2025 2:01 am

NBA roundup: Nuggets stun Clippers on Aaron Gordon’s last-second dunk

Aaron Gordon slammed down a dunk as time expired to give the Denver Nuggets a dramatic and much-needed 101-99 victory over the Los Angeles Clippers on Saturday in Game 4…

Cameron Ward
Apr 27, 2025 1:26 am

Draft grades for all 32 teams

Tennessee Titans Grade: B+ Best Pick: QB Cameron Ward, No. 1 Overall What We Liked: An all-around good draft for the Titans, who are putting together a crack offense in…

Ian Garry
Apr 27, 2025 1:24 am

Ian Machado Garry calls for UFC welterweight title shot at Fight Night

Ian Machado Garry survived a late scare from Carlos Prates, earning a unanimous decision in a bounce-back effort to cap off the welterweight main event Saturday at UFC Fight Night…

More News News

Denver nuggets
Apr 27, 2025 2:01 am

NBA roundup: Nuggets stun Clippers on Aaron Gordon’s last-second dunk

Aaron Gordon slammed down a dunk as time expired to give the Denver Nuggets a dramatic and much-needed 101-99 victory over the Los Angeles Clippers on Saturday in Game 4…

Cameron Ward
Apr 27, 2025 1:26 am

Draft grades for all 32 teams

Ian Garry
Apr 27, 2025 1:24 am

Ian Machado Garry calls for UFC welterweight title shot at Fight Night

Seattle Mariners
Apr 27, 2025 12:53 am

Jorge Polanco blasts 2 homers as Mariners rout Marlins

Djordje Mihailovic
Apr 27, 2025 12:34 am

Djordje Mihailovic scores 5th goal, but Rapids and Sounders settle for draw

Read all
fb-post
advertisment
title-icon

Upcoming events

See all odds