Our Clients:

Field Level Media - Professional sports content solutions | FLM

Jan 29, 2025 11:09 am

Reports: Price tag reaches $8M for Super Bowl LIX commercials

super bowl lix

Fox Corp. has sold at least 10 commercials for Super Bowl LIX for $8 million apiece, multiple outlets reported Wednesday.

The price tag is said to be about $500,000 higher than last year, far exceeding the typical year-over-year increase of $100,000.

Fox announced in November that it had already sold out its available ad spots for the game, which attracted an audience of 123.7 million viewers last year.

“What was unique to this Super Bowl, or this marketplace, was we had a lot more people that weren’t in the game at all, all of a sudden be like, ‘No, no, I have to get in the game,'” Fox Sports executive vice president/ad sales Mark Evans said, per ESPN.

“If I learned anything, it’s that we’re in a period now where the live sporting event, where people and families come together to watch, is that much more coveted. There’s an escalation in price and interest in the demand for live sports, but we’re not at its peak. We’ve still got runway for growth.”

The Kansas City Chiefs will attempt to pull off the first Super Bowl three-peat when they face the Philadelphia Eagles in a Super Bowl LVII rematch on Feb. 9 in New Orleans.

–Field Level Media

You may also like

christian braun
Feb 11, 2025 8:13 pm

Nuggets aim to extend win streak against short-handed Blazers

The Denver Nuggets own the league’s longest active winning streak of seven games, which also represents their best run of the season. Denver will look to add another victory to…

markus burton
Feb 11, 2025 8:06 pm

Notre Dame vying for season sweep of lowly Boston College

Notre Dame will attempt to sweep the regular-season series against Boston College when the teams meet Wednesday in Chestnut Hill, Mass. Tae Davis tossed in 26 points and Markus Burton…

Bobby Slowik
Feb 11, 2025 7:52 pm

Report: Dolphins hiring former Texans OC Bobby Slowik as assistant

Former Houston Texans offensive coordinator Bobby Slowik has landed in Miami as senior passing game coordinator, according to an NFL Network report on Tuesday, reuniting him with Dolphins head coach…

More News News

christian braun
Feb 11, 2025 8:13 pm

Nuggets aim to extend win streak against short-handed Blazers

The Denver Nuggets own the league’s longest active winning streak of seven games, which also represents their best run of the season. Denver will look to add another victory to…

markus burton
Feb 11, 2025 8:06 pm

Notre Dame vying for season sweep of lowly Boston College

Bobby Slowik
Feb 11, 2025 7:52 pm

Report: Dolphins hiring former Texans OC Bobby Slowik as assistant

morikawa
Feb 11, 2025 7:49 pm

Collin Morikawa pledging funds, repping L.A. at relocated Genesis

michael taylor pirates
Feb 11, 2025 7:39 pm

Reports: White Sox sign OF Michael Taylor

Read all
fb-post
advertisment
title-icon

Upcoming events

See all odds