Our Clients:

Field Level Media - Professional sports content solutions | FLM

Oct 15, 2024 6:13 pm

Report: LIV seeking to replace Greg Norman as CEO

greg norman

The Saudi Public Investment Firm is reportedly interested in moving Greg Norman out of the position of LIV Golf CEO, though not out of the golf league’s offices entirely.

The PIF has contracted a London-based search firm to find a new CEO to succeed Norman in the role, Sports Business Journal reported Tuesday. PIF has previously utilized the firm, Odgers Berndtson, to hire a sporting director for Newcastle United, the English soccer club it controls.

Norman’s tenure as the first CEO and figurehead of the controversial golf league has been a rocky one, and there were points in 2022 and 2023 that reports indicated he was on the verge of being dismissed.

But the Sports Business Journal report said Norman “has continued to maintain support from those within LIV,” and he’s expected to remain in a leadership role of some kind after vacating the CEO post.

LIV completed its third season this fall and has grown to 13 teams of four golfers during Norman’s tenure. Jon Rahm of Spain and Tyrrell Hatton of England were the latest big names to leave the PGA Tour for LIV as the supposed negotiations between the sides on their “framework deal” have crawled.

Tiger Woods and Rory McIlroy have said that Norman ought to leave the role in order for LIV to better co-exist with the PGA Tour.

Norman, 69, is a former World No. 1 who won the 1986 and 1993 Open Championships and placed second at least twice at every other major.

–Field Level Media

You may also like

tom kim
Oct 15, 2024 7:45 pm

Tom Kim relishes chance to three-peat at Shriners Children’s Open

Tom Kim is up against history this week. No player has won the same PGA Tour event three years in a row since Steve Stricker at the John Deere Classic…

TGL
Oct 15, 2024 6:34 pm

TGL inks media rights deal in Canada with Sportsnet

Canada’s Sportsnet will air every match of the inaugural season of TGL, the upcoming virtual golf league spearheaded by Tiger Woods and Rory McIlroy’s business TMRW Sports. The Canadian media…

greg norman
Oct 15, 2024 6:13 pm

Report: LIV seeking to replace Greg Norman as CEO

The Saudi Public Investment Firm is reportedly interested in moving Greg Norman out of the position of LIV Golf CEO, though not out of the golf league’s offices entirely. The…

More Golf News

tom kim
Oct 15, 2024 7:45 pm

Tom Kim relishes chance to three-peat at Shriners Children’s Open

Tom Kim is up against history this week. No player has won the same PGA Tour event three years in a row since Steve Stricker at the John Deere Classic…

TGL
Oct 15, 2024 6:34 pm

TGL inks media rights deal in Canada with Sportsnet

greg norman
Oct 15, 2024 6:13 pm

Report: LIV seeking to replace Greg Norman as CEO

tom kim
Oct 15, 2024 5:34 pm

Golf Glance: Tom Kim seeks rare 3-peat in Vegas; Champions enter playoffs

nelly korda
Oct 14, 2024 7:40 pm

World No. 1 Nelly Korda (neck) withdraws from two events

Read all
fb-post
advertisment
title-icon

Upcoming events

See all odds