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Bill Belichick eventually cut off personal questions and told “Good Morning America” host Michael Strahan he wouldn’t further discuss his relationship with 24-year-old girlfriend Jordon Hudson in a televised interview Friday morning.

The North Carolina head coach, on a publicity tour to promote his memoir “The Art of Winning: Lessons from a Life in Football,” said Hudson brings him balance and has been “terrific through the whole process, and she’s been very helpful to me.”

“We have a good personal relationship, and you know I’m not talking about personal relationships, Michael,” the 73-year-old Belichick said.

Hudson and Belichick’s relationship has been a hot topic around football and in popular culture discussions for months, and recently became even more prevalent when she began cutting off questions to Belichick during a recent junket interview with CBS Sunday Morning.

North Carolina administrators denied reports the university banned Hudson from the football program, and Belichick said Friday that she continues to have an important role.

“She does the business things that don’t relate to North Carolina that come up in my life so I can concentrate on football. And that’s what I really want to do,” he said.

In the Sunday Morning interview, CBS journalist Tony Dokoupil asked Belichick how he met Hudson. She quickly shut down the question.

“We’re not talking about this,” she said.

Dokoupil turned to her and asked, “No?”

Belichick claimed in a statement two days later that his publisher and CBS had an agreement to only discuss his book in the interview. CBS refuted the claim later the same day.

–Field Level Media