The Chicago Fire entered a naming rights partnership with McDonald’s.
The MLS club’s new $750 million stadium opening in 2028 will be known as McDonald’s Park.
It is the iconic restaurant chain’s first-ever naming rights deal with a major pro sports stadium in the U.S.
McDonald’s Park will seat more than 22,000 fans for soccer and up to 31,000 for concerts and special events.
“As we take the next step on our journey to build a world-class club, our commitment to Chicago is at the center of everything we do,” said Joe Mansueto, Chicago Fire owner and chairman. “That’s why McDonald’s is the perfect partner — an iconic global brand with deep Chicago roots and shared values in supporting our community. McDonald’s Park will be the stadium that Chicago deserves.”
The facility will include a McDonald’s restaurant and “immersive fan and culinary experiences throughout the stadium,” the team said in a press release.
“Together, we are creating more than a stadium,” said Chris Kempczinski, McDonald’s chairman and CEO. “We are building a place that serves up joy, brings together community, delivers impact, and is designed to serve generations to come.”
The Fire currently play their home games at Soldier Field, home of the NFL’s Chicago Bears.
–Field Level Media
