Our Clients:

Field Level Media - Professional sports content solutions | FLM

May 5, 2025 2:34 pm

Kentucky Derby viewership climbs despite attendance dip

sovereignty

Saturday’s Kentucky Derby surpassed last year’s viewership total as the most-watched edition of the race since 1989, according to the early numbers.

Sovereignty’s victory in the season’s first Triple Crown race averaged 17.7 million viewers on NBC, according to a combination of Nielsen fast-national numbers and Adobe Analytics.

That surpassed the 2024 total of 16.7 million as the most since 18.5 million watched the Kentucky Derby in 1989.

The record streaming audience of 959,000 was a 34 percent spike over last year’s total of 714,000.

Viewership peaked at 21.8 million viewers just after 7 p.m. ET, when Sovereignty held off favorite Journalism to win. That was an 8 percent jump from the 2024 peak audience of 20.1 million.

Attendance suffered on a rainy day at Churchill Downs, with the crowd of 147,406 down nearly 6 percent from the previous year.

The track announced that wagering from all sources on Saturday’s race card totaled $349 million, breaking last year’s record of $320.5 million. Betting on the Kentucky Derby alone was a record $234.4 million, topping the sum of $210.7 million from 2024.

–Field Level Media

You may also like

lauren macuga
Nov 29, 2025 12:12 pm

Skier Lauren Macuga injures knee, to miss Olympics

Alpine speed skier Lauren Macuga will miss the rest of the 2025-26 ski season due to a right knee injury suffered Friday. She was training for the giant slalom in…

mikaela shiffrin
Nov 23, 2025 10:39 am

Mikaela Shiffrin wins second consecutive World Cup slalom event

Mikaela Shiffrin is staking her claim as the one to beat in the upcoming Winter Olympics, winning her second consecutive slalom race to start the 2025 World Cup season. Shiffrin…

ncaa
Nov 21, 2025 11:47 pm

NCAA rescinds rule change, reinstates athlete betting ban

The NCAA has reinstated a ban on pro sports betting, the organization announced Friday. The initial rule change would’ve allowed student-athletes and athletics department staff members to bet on professional…

More Other News

lauren macuga
Nov 29, 2025 12:12 pm

Skier Lauren Macuga injures knee, to miss Olympics

Alpine speed skier Lauren Macuga will miss the rest of the 2025-26 ski season due to a right knee injury suffered Friday. She was training for the giant slalom in…

mikaela shiffrin
Nov 23, 2025 10:39 am

Mikaela Shiffrin wins second consecutive World Cup slalom event

ncaa
Nov 21, 2025 11:47 pm

NCAA rescinds rule change, reinstates athlete betting ban

mo'ne davis
Nov 17, 2025 4:35 pm

Women’s Professional Baseball League to play first season in Illinois

Mikaela Shiffrin
Nov 15, 2025 11:43 am

Mikaela Shiffrin wins slalom in World Cup opener

Read all
fb-post
advertisment
title-icon

Upcoming events

See all odds
[gs-fb-comments]