Our Clients:

Field Level Media - Professional sports content solutions | FLM

May 5, 2025 2:34 pm

Kentucky Derby viewership climbs despite attendance dip

sovereignty

Saturday’s Kentucky Derby surpassed last year’s viewership total as the most-watched edition of the race since 1989, according to the early numbers.

Sovereignty’s victory in the season’s first Triple Crown race averaged 17.7 million viewers on NBC, according to a combination of Nielsen fast-national numbers and Adobe Analytics.

That surpassed the 2024 total of 16.7 million as the most since 18.5 million watched the Kentucky Derby in 1989.

The record streaming audience of 959,000 was a 34 percent spike over last year’s total of 714,000.

Viewership peaked at 21.8 million viewers just after 7 p.m. ET, when Sovereignty held off favorite Journalism to win. That was an 8 percent jump from the 2024 peak audience of 20.1 million.

Attendance suffered on a rainy day at Churchill Downs, with the crowd of 147,406 down nearly 6 percent from the previous year.

The track announced that wagering from all sources on Saturday’s race card totaled $349 million, breaking last year’s record of $320.5 million. Betting on the Kentucky Derby alone was a record $234.4 million, topping the sum of $210.7 million from 2024.

–Field Level Media

You may also like

hughes breeders
Oct 30, 2026 6:54 pm

Hughes finds ‘another gear,’ wins Breeders’ Cup Juvenile

LEXINGTON, Ky. — Hughes claimed the Breeders’ Cup Juvenile Friday at Keeneland in convincing fashion, making the Bob Baffert-trained colt the early favorite for next spring’s Kentucky Derby. Named in…

Russia hockey
Oct 30, 2026 3:01 pm

CAS rules Russia can return to international hockey competition

Russia’s national hockey teams are expected to be back on the ice in international competitions as soon as December after the Court of Arbitration for Sport ordered the International Ice…

golden tempo, derby
Oct 30, 2026 12:23 am

Derby winner Golden Tempo goes for more history at Breeders’ Cup

It’s been a big year for trainer Cherie DeVaux, who became the first woman to train a Kentucky Derby winner when Golden Tempo won nearly six months ago. Now, the…

More Other News

hughes breeders
Oct 30, 2026 6:54 pm

Hughes finds ‘another gear,’ wins Breeders’ Cup Juvenile

LEXINGTON, Ky. — Hughes claimed the Breeders’ Cup Juvenile Friday at Keeneland in convincing fashion, making the Bob Baffert-trained colt the early favorite for next spring’s Kentucky Derby. Named in…

Russia hockey
Oct 30, 2026 3:01 pm

CAS rules Russia can return to international hockey competition

golden tempo, derby
Oct 30, 2026 12:23 am

Derby winner Golden Tempo goes for more history at Breeders’ Cup

kathy hochul wave
Oct 19, 2026 2:29 pm

New York exploring potential 2042 Winter Olympics bid

Taylor Knibb
Oct 11, 2026 6:35 pm

American Taylor Knibb wins women’s Ironman World Championship

Read all
fb-post
advertisment
title-icon

Upcoming events

See all odds