Our Clients:

Field Level Media - Professional sports content solutions | FLM

May 5, 2025 2:34 pm

Kentucky Derby viewership climbs despite attendance dip

sovereignty

Saturday’s Kentucky Derby surpassed last year’s viewership total as the most-watched edition of the race since 1989, according to the early numbers.

Sovereignty’s victory in the season’s first Triple Crown race averaged 17.7 million viewers on NBC, according to a combination of Nielsen fast-national numbers and Adobe Analytics.

That surpassed the 2024 total of 16.7 million as the most since 18.5 million watched the Kentucky Derby in 1989.

The record streaming audience of 959,000 was a 34 percent spike over last year’s total of 714,000.

Viewership peaked at 21.8 million viewers just after 7 p.m. ET, when Sovereignty held off favorite Journalism to win. That was an 8 percent jump from the 2024 peak audience of 20.1 million.

Attendance suffered on a rainy day at Churchill Downs, with the crowd of 147,406 down nearly 6 percent from the previous year.

The track announced that wagering from all sources on Saturday’s race card totaled $349 million, breaking last year’s record of $320.5 million. Betting on the Kentucky Derby alone was a record $234.4 million, topping the sum of $210.7 million from 2024.

–Field Level Media

You may also like

Lindsey Vonn
Mar 15, 2026 1:47 pm

Lindsey Vonn snaps back at retirement talk

Lindsey Vonn said she will retire on her own terms, and not those of anyone else. Recovering from a horrific crash that nearly led to the amputation of her left…

Mikaela Shiffrin
Mar 15, 2026 11:46 am

Mikaela Shiffrin wins record-matching 8th WC slalom this season

Olympic champion Mikaela Shiffrin secured a record-tying eighth World Cup win of the season in the slalom on Sunday in Are, Sweden. This was the final race of the season…

jd vance olympics
Mar 14, 2026 1:51 pm

WADA refutes report it is mulling rule that could bar US officials from LA Olympics

The World Anti-Doping Agency strongly denied a published report from Friday that said it was considering action to prevent President Donald Trump, Vice President JD Vance and other U.S. government…

More Other News

Lindsey Vonn
Mar 15, 2026 1:47 pm

Lindsey Vonn snaps back at retirement talk

Lindsey Vonn said she will retire on her own terms, and not those of anyone else. Recovering from a horrific crash that nearly led to the amputation of her left…

Mikaela Shiffrin
Mar 15, 2026 11:46 am

Mikaela Shiffrin wins record-matching 8th WC slalom this season

jd vance olympics
Mar 14, 2026 1:51 pm

WADA refutes report it is mulling rule that could bar US officials from LA Olympics

Lindsey Vonn
Mar 14, 2026 1:36 pm

Lindsey Vonn’s rehab progresses to stationary bike

los angeles, olympics, logo
Mar 13, 2026 8:42 pm

Report: WADA mulls rule that could bar President Trump from LA Olympics

Read all
fb-post
advertisment
title-icon

Upcoming events

See all odds
[gs-fb-comments]