Our Clients:

Field Level Media - Professional sports content solutions | FLM

May 5, 2025 2:34 pm

Kentucky Derby viewership climbs despite attendance dip

sovereignty

Saturday’s Kentucky Derby surpassed last year’s viewership total as the most-watched edition of the race since 1989, according to the early numbers.

Sovereignty’s victory in the season’s first Triple Crown race averaged 17.7 million viewers on NBC, according to a combination of Nielsen fast-national numbers and Adobe Analytics.

That surpassed the 2024 total of 16.7 million as the most since 18.5 million watched the Kentucky Derby in 1989.

The record streaming audience of 959,000 was a 34 percent spike over last year’s total of 714,000.

Viewership peaked at 21.8 million viewers just after 7 p.m. ET, when Sovereignty held off favorite Journalism to win. That was an 8 percent jump from the 2024 peak audience of 20.1 million.

Attendance suffered on a rainy day at Churchill Downs, with the crowd of 147,406 down nearly 6 percent from the previous year.

The track announced that wagering from all sources on Saturday’s race card totaled $349 million, breaking last year’s record of $320.5 million. Betting on the Kentucky Derby alone was a record $234.4 million, topping the sum of $210.7 million from 2024.

–Field Level Media

You may also like

Connor Hellebuyck
Feb 25, 2026 1:29 am

President Trump plans to award Medal of Freedom to Connor Hellebuyck

Connor Hellebuyck transformed himself from an NHL star into a mainstream American hero while leading the U.S. men’s hockey team to the gold medal at the Milan Cortina Olympics. The…

trump speaks
Feb 24, 2026 6:08 pm

U.S. men’s hockey team visits White House; five players skip event

Twenty of the 25 members of the U.S. Olympic men’s hockey team visited President Donald Trump at the White House on Tuesday afternoon as they continued to celebrate their first…

NBC logo
Feb 24, 2026 1:12 pm

NBC: Milan Cortina Olympics ratings up 96% over Beijing

NBC Sports struck ratings gold this month with its coverage of the Milan Cortina Olympics on NBC stations and the streaming platform Peacock. The network averaged 23.5 million viewers to…

More Other News

Connor Hellebuyck
Feb 25, 2026 1:29 am

President Trump plans to award Medal of Freedom to Connor Hellebuyck

Connor Hellebuyck transformed himself from an NHL star into a mainstream American hero while leading the U.S. men’s hockey team to the gold medal at the Milan Cortina Olympics. The…

trump speaks
Feb 24, 2026 6:08 pm

U.S. men’s hockey team visits White House; five players skip event

NBC logo
Feb 24, 2026 1:12 pm

NBC: Milan Cortina Olympics ratings up 96% over Beijing

olympics
Feb 23, 2026 1:12 pm

President Trump invites men’s hockey team to State of the Union, women decline

Lindsey Vonn
Feb 23, 2026 11:47 am

Lindsey Vonn says surgery saved her from amputation

Read all
fb-post
advertisment
title-icon

Upcoming events

See all odds
[gs-fb-comments]