Our Clients:

Field Level Media - Professional sports content solutions | FLM

Pac-12, Twitter form NIL partnership for players tweeting highlights

8/4/2022 5:41:59 PM EST

Football players and men's and women's basketball players at Pac-12 institutions soon will have the option to be paid per tweet.

The Pac-12 announced a name, image and likeness (NIL) rights partnership with Twitter and other companies that will allow athletes in those sports to monetize videos of their highlights on social media.

Sports tech startup Tempus Ex Machina will give participating athletes access to a customized video after each game, showing their highlights from different camera angles. When players tweet their personal clips, Twitter will add pre-roll advertising and the athlete will receive some of the ad money.

Twitter did not disclose how the revenue would be split between the athletes and the companies.

The Pac-12 claims it's the first NIL deal of its kind. It will begin with the 2022-23 academic year.

"The Pac-12 is committed to providing our student-athletes with best-in-class technology, tools and promotional platforms that support their individual brands," commissioner George Kliavkoff said in a statement. "Our partnership with Tempus Ex is focused on enhancing our student-athlete and fan experiences, and today's announcement is another important step in positioning the Pac-12 as a leader when it comes to student-athlete promotion and brand building."

--Field Level Media

NFL

Mon, 15 Aug 2022 20:16:36 EST Rams RBs Cam Akers, Darrell Henderson battling injuries
Mon, 15 Aug 2022 19:45:24 EST Report: Bucs, DE Carl Nassib agree to one-year deal
Mon, 15 Aug 2022 17:37:14 EST Saints sign veteran LB Jon Bostic
Mon, 15 Aug 2022 17:02:22 EST Brother of Aqib Talib arrested on murder charge
Mon, 15 Aug 2022 16:10:36 EST Eagles trade WR J.J. Arcega-Whiteside to Seahawks
Mon, 15 Aug 2022 14:35:23 EST Bucs sign RB Patrick Laird
Mon, 15 Aug 2022 14:25:16 EST QB Battle Odds: Favorites strengthen grips in Pittsburgh, Seattle
Mon, 15 Aug 2022 14:25:42 EST Report: Titans LB Bud Dupree gets probation for assault
Mon, 15 Aug 2022 13:10:48 EST Browns' Denzel Ward off PUP list, cleared to practice
Mon, 15 Aug 2022 13:17:06 EST 49ers S Jimmie Ward sidelined by hamstring injury

MLB

Tue, 16 Aug 2022 00:35:25 EST MLB roundup: Rangers top A's after firing manager
Mon, 15 Aug 2022 22:57:15 EST White Sox use late rally to edge Astros
Mon, 15 Aug 2022 23:37:07 EST Julio Urias wins 10th straight as Dodgers blank Brewers
Mon, 15 Aug 2022 23:47:39 EST Rangers edge A's in first game after firing manager
Mon, 15 Aug 2022 21:36:30 EST Field of Dreams game audience takes hit compared to 2021
Mon, 15 Aug 2022 23:22:31 EST Max Kepler ends slump, leads Twins past Royals
Tue, 16 Aug 2022 00:10:13 EST Braves power to 13-1 rout of Mets in series opener
Mon, 15 Aug 2022 23:06:58 EST Orioles continue mastery of Blue Jays
Mon, 15 Aug 2022 22:24:29 EST Nelson Cruz leads Nats past Cubs
Mon, 15 Aug 2022 23:07:16 EST Ryan Yarbrough leads Rays over spiraling Yankees

NBA

Mon, 15 Aug 2022 18:38:33 EST Report: Sixers reach deal with Ben Simmons in $20M dispute
Sat, 13 Aug 2022 13:18:18 EST Report: Warriors to host Lakers on NBA opening night
Fri, 12 Aug 2022 12:05:50 EST Report: Bulls rookie F Justin Lewis suffers knee injury
Thu, 11 Aug 2022 15:40:33 EST NBA to retire the late Bill Russell's No. 6 leaguewide
Wed, 10 Aug 2022 12:14:52 EST Trial over Kobe Bryant crash photos begins
Tue, 09 Aug 2022 14:32:10 EST Spurs sign veteran C Gorgui Dieng
Mon, 08 Aug 2022 20:48:37 EST Reports: NBA players need vaccine to play in Canada in '22-23
Mon, 08 Aug 2022 21:50:28 EST After Kevin Durant's ultimatum, Nets owner backs coach, GM
Mon, 08 Aug 2022 12:29:25 EST Hawks sign G Trent Forrest to 2-way contract
Fri, 05 Aug 2022 11:24:50 EST Lakers, LeBron James reportedly talk $98M extension

NHL

Mon, 15 Aug 2022 15:03:13 EST Jonathan Huberdeau to donate brain for CTE research
Mon, 15 Aug 2022 14:06:50 EST Veteran F Colton Sceviour signs with Swiss club
Sat, 13 Aug 2022 13:24:31 EST Sharks D Nikolai Knyzhov (Achilles) out months
Fri, 12 Aug 2022 11:43:58 EST Blackhawks reach deals with D Caleb Jones, F Philipp Kurashev
Thu, 11 Aug 2022 13:07:06 EST Vegas G Robin Lehner (hip) expected to miss season
Wed, 10 Aug 2022 13:41:56 EST Blackhawks sign first-round pick Kevin Korchinski
Wed, 10 Aug 2022 12:42:02 EST Jets F David Gustafsson agrees to two-year contract
Wed, 10 Aug 2022 11:36:01 EST Maple Leafs great Borje Salming battling ALS
Tue, 09 Aug 2022 21:51:05 EST Max Pacioretty to undergo Achilles surgery
Tue, 09 Aug 2022 19:58:59 EST Hurricanes retain Martin Necas with two-year deal