LIV Golf has totaled more than $1.4 billion in losses over its first three-plus years of existence, according to a report from The Athletic on Friday.
The United Kingdom-based LIV Golf Ltd managed the golf tour’s undertakings outside the United States, and its losses have grown every single year of its existence, The Athletic detailed, with losses growing from £243.7 million in 2022 to £395.9 million in 2023. Over the course of this past year, LIV has lost an additional £461.8 million, which translated to roughly $590.1 million in U.S. dollars.
In stark contrast to the £553 million paid out in costs, non-U.S. revenues rose to about £64.9 million in 2024, a harsh shortfall.
The financial statements put the Saudi Arabia-funded LIV’s prize money expenditure for 2024 at roughly $400 million all by itself. A little less than $1.4 billion has been distributed to players over four completed seasons. Furthermore, The Athletic estimated that outside funding has invested over $4.89 billion into the league, which is over three and a half times the recorded prize money.
That figure gives some hint to the amount committed to luring players over from other tours, a key practice in LIV trying to establish itself in its nascent stages of existence.
Spain’s Jon Rahm is the leader on LIV’s overall earnings board, having taken in more than $75 million in two years, but his fee for joining the league in the first place was never formally released.
–Field Level Media
