Our Clients:

Field Level Media - Professional sports content solutions | FLM

Mar 3, 2026 11:26 am

LIV Golf CEO Scott O’Neil intent on impact, growing sport in Asia

LIV Golf logo
Photo by: Raymond Carlin III-Imagn Images

LIV Golf CEO Scott O’Neil touched on various topics during Tuesday’s press conference ahead of the HSBC LIV Golf Hong Kong 2026 — most notably teasing another announcement later in the week.

When asked about the specific venue of the Korea tournament in late May, O’Neil was coy with his answer.

“That will be announced on Friday, so I don’t want to spoil the news, but we’re locked in, and we’ll make the announcement on Friday,” he said. “Or I can whisper it to you in the back there but just not in front of everyone.”

O’Neil also spoke on what he views as the impact on the local golf community and the broader sport’s growth in Asia.

“I would just say that what we’re looking for when we come to Hong Kong is what we’ve had our last two years here, and that is passionate fans, new fans in terms of our opportunity to grow the game,” he said. “Families, putting clubs in more kids’ hands, getting a chance for Bryson DeChambeau and Joaquin Niemann and Tyrrell Hatton, some of the biggest stars in golf, to be able to come and hopefully make an impact and hopefully — when you think about when you were a kid and you think about that moment, that moment you fell in love with sports, that moment you fell in love with an athlete or a team, we hope some of those sparks and some of those moments happen today.

“You’ll see them on the first tee. I just encourage you, as many of you can get to the first tee any of the four days, go. Go and see it. They’re usually lined with children, and you just see these icons and stars of the game walk up to these kids and you just see the look in these kids’ eyes, and you know, OK, for that one, we made a difference. We’re here to grow the game and grow fans. I think there’s a wonderful opportunity, and I hope we do that over the next four days.”

O’Neil also addressed the future of next year’s tournament in Hong Kong, noting that it will be contested from Feb. 18-21, 2027.

“Hong Kong is a cornerstone of our international calendar and an important gateway for golf’s continued growth in Asia. As the world’s golf league, LIV Golf is committed to investing in dynamic markets like Hong Kong where sport, entertainment and culture are celebrated and recognized on a global scale,” O’Neil said.

–Field Level Media

You may also like

ian poulter
Oct 23, 2026 11:51 am

Tyrrell Hatton, Ian Poulter join LIV Golf exodus

LIV Golf lost two more big-name players, with Englishmen Tyrrell Hatton and Ian Poulter announcing Friday they will not sign on for LIV 2.0. Hatton, 35, posted a brief statement…

haeran ryu
Oct 23, 2026 10:42 am

Haeran Ryu holds 2-shot lead at BMW Ladies Championship

Two eagles carried two-time major winner Haeran Ryu to a two-stroke lead on Friday after two rounds of the BMW Ladies Championship in Haenam-gun, South Korea. Ryu eagled both par-5…

chandler blanchet
Oct 22, 2026 7:37 pm

Chandler Blanchet’s 2 eagles give him narrow first-round lead in Bermuda

Chandler Blanchet carded an eagle near the end of each nine to shoot 9-under-par 62 and take sole possession of the lead after the first round of the Butterfield Bermuda…

More Golf News

ian poulter
Oct 23, 2026 11:51 am

Tyrrell Hatton, Ian Poulter join LIV Golf exodus

LIV Golf lost two more big-name players, with Englishmen Tyrrell Hatton and Ian Poulter announcing Friday they will not sign on for LIV 2.0. Hatton, 35, posted a brief statement…

haeran ryu
Oct 23, 2026 10:42 am

Haeran Ryu holds 2-shot lead at BMW Ladies Championship

chandler blanchet
Oct 22, 2026 7:37 pm

Chandler Blanchet’s 2 eagles give him narrow first-round lead in Bermuda

kevin kisner tiger woods
Oct 22, 2026 4:20 pm

Kevin Kisner sees Tiger Woods targeting Masters with TGL slate, Hero

Karis Davidson
Oct 22, 2026 10:55 am

Karis Davidson rides birdie binge to share of lead at BMW Ladies Championship

Read all
fb-post
advertisment
title-icon

Upcoming events

See all odds