49ers’ Sherman becomes shareholder in Luminosity

San Francisco 49ers cornerback Richard Sherman has joined Luminosity as a shareholder and brand ambassador.

“We are excited to announce this strategic relationship and welcome Richard into the Enthusiast family!” said Steve Maida, president of Luminosity Gaming, Esports Division of Enthusiast Gaming. “As a globally recognized athlete, and an avid gamer who was featured on the cover of Madden NFL 15, Richard is a perfect fit for us. With over 50 gaming influencers and esports professional athletes, we are looking forward to adding a Super Bowl champion to our roster.”

As part of his new role, Sherman will challenge other NFL players to compete in Call of Duty events.

“Luminosity is one of the most successful esports brands in the world, and I’m excited to be a part of it! As a brand ambassador and team captain of Luminosity, I plan to bring my competitive spirit and love of the game to the esports organization,” Sherman said in a statement. “I am especially eager to challenge some of my NFL rivals and teammates to join me for online matches, streamed on the Luminosity network for all our fans to view and enjoy.”

Sherman, 31, is a four-time Pro Bowl selection and three-time first-team All-Pro who won a Super Bowl ring with the Seattle Seahawks after the 2013 season.

Sherman is in his second season with the 49ers after seven years in Seattle. He ranks second among active NFL players with 33 career interceptions in 121 regular season games.

–Field Level Media