Our Clients:

Field Level Media - Professional sports content solutions | FLM

Oct 1, 2024 1:32 pm

MLB attendance highest since 2017 season

mlb fans ohtani

Major League Baseball finished the 2024 regular season with its highest total attendance since 2017, the league announced Tuesday.

MLB also experienced increases in TV viewership, streaming and fan engagement, which the league attributed in part to quicker games — the 2:36 average was the shortest since 1984 (2:35).

“The increased enthusiasm baseball fans of all ages have shown the last two seasons is evident in all of the ways we track fan engagement,” commissioner Rob Manfred said. “Building off last year’s momentum, the 2024 season was memorable with historic performances, emerging young stars, a series of successful special events, and tight pennant races. We thank all the fans for their outstanding support and look forward to an exciting postseason.”

The total attendance of 71,348,366 was up 1 percent over the 2023 season. It is the first time that attendance has grown in back-to-back seasons since 2011-12. Weekday attendance is up 13 percent since 2022.

MLB’s national TV partners enjoyed double-digit growth among adults ages 18-34: ESPN’s “Sunday Night Baseball” (up 12 percent), FS1 (24 percent) and MLB Network (36 percent).

MLB.TV set a new benchmark with 14.5 billion minutes watched, an increase of 14 percent from 2023. Seven of the 10 most-watched days ever on MLB.TV occurred this season.

Baseball’s social media platforms also registered double-digit growth over the previous season: Instagram (up 28 percent), X/Twitter (69 percent), Facebook (17 percent) and YouTube (33 percent).

International viewership increased by 18 percent over 2023, led by double-figure growth in Asia (up 32 percent) and Latin America (16 percent).

–Field Level Media

You may also like

White Sox, Dodgers
Jul 3, 2025 1:42 am

Clayton Kershaw makes history in Dodgers’ comeback win over White Sox

The Los Angeles Dodgers had a full night Wednesday, watching Clayton Kershaw record his 3,000th career strikeout while Freddie Freeman capped a three-run ninth-inning rally with a game-ending single in…

Giants, Diamondbacks,
Jul 3, 2025 12:59 am

Giants blow lead but edge D-backs in 10 to end skid

Jung Hoo Lee singled, doubled, tripled, drove in a run and scored two for the San Francisco Giants, who ended a four-game losing streak with a 6-5, 10-inning win over…

Royals, Mariners
Jul 3, 2025 12:41 am

Randy Arozarena’s latest homer leads Mariners past Royals

Randy Arozarena homered for the fourth time in the past three games and added a sacrifice fly as the Seattle Mariners defeated the visiting Kansas City Royals 3-2 on Wednesday….

More Baseball News

White Sox, Dodgers
Jul 3, 2025 1:42 am

Clayton Kershaw makes history in Dodgers’ comeback win over White Sox

The Los Angeles Dodgers had a full night Wednesday, watching Clayton Kershaw record his 3,000th career strikeout while Freddie Freeman capped a three-run ninth-inning rally with a game-ending single in…

Giants, Diamondbacks,
Jul 3, 2025 12:59 am

Giants blow lead but edge D-backs in 10 to end skid

Royals, Mariners
Jul 3, 2025 12:41 am

Randy Arozarena’s latest homer leads Mariners past Royals

kershaw
Jul 3, 2025 12:05 am

Dodgers’ Clayton Kershaw becomes 20th with 3,000 K’s

Rockies, Astros
Jul 2, 2025 11:44 pm

Jose Altuve, Astros pile up hits in victory over Rockies

Read all
fb-post
advertisment
title-icon

Upcoming events

See all odds
[gs-fb-comments]