Field Level Media - Professional sports content solutions | FLM

NASCAR is launching an in-season tournament with a $1 million first-place prize during the 2025 season.

NASCAR announced the tournament on Monday. It will slot 32 drivers in a single-elimination bracket format, and over the course of five races, drivers will advance in the bracket based on their head-to-head finish against their rival driver.

Results of the three races preceding the tournament will determine the drivers who qualify and how they’re seeded. Those three races will air on Amazon Prime Video, while TNT will have all five races in the tournament itself.

The races and tracks to be utilized for the tournament were not yet announced.

“With the launch of our new media rights partnerships in 2025, we were excited to partner with Prime Video and TNT Sports to collaborate on fan engagement concepts that drive story lines in our sport and innovation from a production perspective,” NASCAR senior vice president of media and productions Brian Herbst said in a press release.

“Having head-to-head driver matchups for each one of TNT’s NASCAR Cup Series races will add a compelling fan engagement element across media platforms like TNT, Bleacher Report, House of Highlights and NASCAR digital platforms.”

–Field Level Media