A year after NHL viewership shrunk, the league drew its highest average television audiences in 14 years for the just-concluded regular season, Sports Business Journal and Sports Media Watch reported on Tuesday.
In games on ESPN, ABC and TNT/truTV, the NHL posted averages of 546,000 viewers, per the reports. That’s a year-on-year increase of at least 23% and a better average than all seasons since 2012-13, when NBC and NBCSN averaged 590,000.
Nielsen’s change in methodology might explain a part of the decade-plus high, as ratings across all sports are higher based on the new measurement system. NBA ratings were up 35% this year, other sports also seeing double-digit-percentage increases.
The 54 games airing on ESPN and ABC drew 760,000 viewers on average, a 30% jump from 2024-25. ESPN games in particular saw a major rating improvement, with games attracting 602,000 on average, a 48% hike from the prior season.
TNT/truTV carried 72 games that brought in 381,000 viewers on average, a rise of 21% year-on-year. Those contests saw a significant bump after Team USA won hockey gold at the Milan Olympics, as NHL viewership on TNT Sports rose to 453,000 on average following the league’s midseason break.
The top-rated NHL game of the regular season was the Stadium Series game at Tampa on Feb. 1, when the Tampa Bay Lightning edged the Boston Bruins 6-5 in a shootout. ESPN drew 2.07 million viewers for that contest, a cable-TV record for an NHL regular-season game.
NHL ratings declined in the 2024-25 season despite the league replacing the All-Star Game with the wildly popular 4 Nations Face-Off that saw Canada defeat the United States 3-2 in overtime in the final.
–Field Level Media
