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The first Super Bowl at Las Vegas will see an estimated $23.1 billion wagered in the United States on Sunday’s game between the Kansas City Chiefs and San Francisco 49ers, according to the American Gaming Association.

The AGA also estimates that 67.8 million American adults will have a financial stake in the game in some form, with the rise of online betting fueling a $16 billion increase in wagering from last year’s Super Bowl.

A total of $23.1 billion is expected to be on the line for Super Bowl LVII.

The group’s survey showed that 47 percent of will wager on the defending champion Chiefs, while 44 percent will have a wager on the 49ers.

According to DraftKings, as of Tuesday, the 49ers were two-point favorites, with an over/under on total points at 47.5.

The most popular access point for wagering on Sunday’s game will be to bet online, with 46 percent of the 67.8 million participants taking that route. The number is equal to 26 percent of the United States population.

Casual wagering friends is listed at 36 percent, while a mere 11 percent will wager at a physical sportsbook.

Online wagering is expected to increase by 41 percent from last year’s Super Bowl, while casual wagering is projected to be up 32 percent.

Traditional wagering (online, sportsbook, bookie) is expected to be ahead of casual wagering (friends, pools, square contests) for the second consecutive year.

Messages about responsible wagering have reached the masses, with AGA reporting that 75 percent of traditional Super Bowl betters have reported seeing a message on responsible wagering in the past year.

–Field Level Media