Caitlin Clark’s rookie campaign might have come to an end Wednesday night, but her historic season helped drive the WNBA to its highest average game viewership in 24 years.
The league averaged 657,000 viewers per game, according to a report by the Sports Business Journal. That included a record 22 games topping 1 million viewers across the WNBA’s Nielsen-rated media partners (ABC, ESPN, ESPN2, ION, CBS and NBA TV), blowing away the previous league record of 15 in 1998. Of those 22, Clark’s Indiana Fever played in 19 of them.
The SBJ also reported record numbers for ESPN, which averaged 1.19 million viewers per game — a 170 percent increase from last season — as well as the top seven most-watched WNBA games ever on the network. ABC, meanwhile, had 2.23 million viewers for the Fever playing the Seattle Storm on Aug. 18, marking the highest viewership for an WNBA game in network history.
The WNBA All-Star Game was the most-watched WNBA event of the season with more than 3.4 million viewers tuning in on ABC. The next 12 most-watched games across networks all featured the Fever, topped by Clark playing against Chicago Sky and fellow star rookie Angel Reese, which drew 2.3 million viewers to ESPN on June 23.
How much the playoff viewership dips now that Clark’s Fever have been eliminated remains to be seen.
Indiana was eliminated in two games by the Connecticut Sun. While Game 2 viewership numbers have yet to be released, Game 1 averaged 1.8 million on ABC, making it the WNBA’s most-watched playoff game since 2000.
While viewership numbers are expected to decline with Clark’s season over, Game 2 of the Las Vegas Aces series against the Seattle Storm averaged 985,000 viewers, per Programming Insider. That was more than any of the WNBA Finals games last season, according to a report by Front Office Sports.
–Field Level Media
Patrick Payton, the consensus top edge rusher in the transfer portal, committed to LSU on Saturday, according to multiple media reports. Payton is leaving Florida State with a year of…
One of Ohio State’s two losses this season came against No. 1 Oregon, but that didn’t dissuade oddsmakers from installing the eighth-seeded Buckeyes as favorites to beat the Ducks in…
Cade Cunningham recorded 28 points and 13 assists to lead the Detroit Pistons to a 133-125 victory over the host Phoenix Suns on Saturday night. Jaden Ivey had 20 points,…
Ohio State favored to beat No. 1 Oregon in CFP quarters
Hot-shooting Pistons top Suns, big night from Kevin Durant
Learner Tien, Joao Fonseca reach Next Gen title match
Utah looks to extend season-high 4-game win streak vs. Anaheim