Our Clients:

Field Level Media - Professional sports content solutions | FLM

Nov 1, 2024 12:15 am

Paris Olympics fuel Peacock surge in subscriptions

paris olympics

Peacock parent company Comcast reported Thursday that its streaming service added 3 million subscribers during its live broadcast of the Paris Olympics.

Comcast, which also owns NBC Sports, said it made $32.1 billion in total revenue during the third quarter, which was boosted by Peacock’s 9 percent subscription growth from the prior quarter. Peacock now has 36 million subscribers and saw its revenue jump 82 percent to reach $1.5 billion.

“It was probably the proudest moment that I can think of since we’ve owned NBCUniversal, or certainly right up there,” Comcast chairman and CEO Brian Roberts said. “Just a tremendous team effort, really bringing the whole country into the drama. … We really look forward to (Los Angeles) in four years, we’ve got Milan in between (in 2026), and we go on from there.”

After the prior two Games were marred by the COVID-19 pandemic, viewership jumped 82 percent from the 2021 Olympics that were held in Tokyo. The Paris Games averaged 30.6 million viewers in the U.S. — the most for the Olympics since 2012 — on NBCU platforms. The earnings report Thursday was the first since the Paris Olympics, which lasted 17 days.

The next Winter Games are scheduled to be held in Milan in February 2026. Los Angeles is set to host the Summer Games in July 2028.

–Field Level Media

You may also like

Texas Tech basketball
Nov 21, 2024 5:46 am

Texas Tech, Saint Joseph’s meet in Legends Classic

Unbeaten Texas Tech takes a step up in competition Thursday when it battles with Saint Joseph’s as part of the Legends Classic in Brooklyn, N.Y. The Red Raiders (4-0) have…

oregon ducks basketball
Nov 21, 2024 4:29 am

Unbeaten Oregon, Oregon State continue heated hoops rivalry

The realignment wave led to Oregon and Oregon State residing in different conferences but the most contested rivalry in college basketball history is moving forward. The Ducks and Beavers will…

michigan, nimari burnett
Nov 21, 2024 4:25 am

Michigan searches for identity vs. Tarleton State

Much like every other basketball coach this early in the season, first-year Michigan basketball boss Dusty May is trying to figure out the positives and negatives of his team’s play….

More News News

Texas Tech basketball
Nov 21, 2024 5:46 am

Texas Tech, Saint Joseph’s meet in Legends Classic

Unbeaten Texas Tech takes a step up in competition Thursday when it battles with Saint Joseph’s as part of the Legends Classic in Brooklyn, N.Y. The Red Raiders (4-0) have…

oregon ducks basketball
Nov 21, 2024 4:29 am

Unbeaten Oregon, Oregon State continue heated hoops rivalry

michigan, nimari burnett
Nov 21, 2024 4:25 am

Michigan searches for identity vs. Tarleton State

Jalon Moore, Oklahoma basketball
Nov 21, 2024 3:47 am

Jalon Moore looks to remain hot as Oklahoma hosts East Texas A&M

ole miss rebels basketball
Nov 21, 2024 3:45 am

After falling out of Top 25, unbeaten Ole Miss takes on Oral Roberts

Read all
fb-post
advertisment
title-icon

Upcoming events

See all odds