A record 182.8 million unique viewers turned into Super Bowl LIX for at least one minute, according to new Nielsen data released on Tuesday.
Nielsen previously announced that the Philadelphia Eagles’ 40-22 win against the Kansas City Chiefs on Feb. 9 in New Orleans averaged a record 127.7 million viewers across Fox, Fox Deportes, Telemundo and streaming services.
The higher numbers announced Tuesday are from Nielsen’s Big Data + Panel “Reach” methodology. The new metric “more precisely measures out-of-home viewing,” according to Nielsen.
The reach of 182.8 million viewers exceeded the previous record of 182.2 million set one year earlier with Super Bowl LVIII.
Historically, Nielsen has used a Total Audience measurement. The company said it retired that metric in January in favor of the new Big Data + Panel numbers.
–Field Level Media
Dallas Mavericks star Anthony Davis “is making good progress” with his left adductor strain but will be sidelined at least two more weeks, the team announced Thursday. The veteran big…
After signing a 15-year, $765 million contract this offseason with the New York Mets, star outfielder Juan Soto had another number in mind. He wanted to keep wearing No. 22,…
Former Pittsburgh Pirates left-hander Scott Sauerbeck died, the team announced on Thursday. He was 53. While the team did not provide details on Sauerbeck’s passing, Pittsburgh Baseball Now said he…
Mets’ Juan Soto gifts SUV to Brett Baty for jersey number
Former Pirates P Scott Sauerbeck dies
Heat bring ‘clarity’ into second-half opener at Toronto
Mirra Andreeva ousts No. 2 seed Iga Swiatek in Dubai
Field Level Media - Professional sports content solutions | FLM
