Our Clients:

Field Level Media - Professional sports content solutions | FLM

May 5, 2025 6:25 pm

Report: PIF’s LIV Golf investment nearing $5 billion

Brooks Koepka

LIV Golf’s investors are reaching into their pockets again for funding, with Saudi Arabia’s Public Investment Fund nearing $5 billion in spending on the three-year-old league.

LIV Golf Investments, the parent company for worldwide LIV Golf operations, has increased its authorized share capital twice this year, once in mid-January and once late in April, for a total of $674.3 million, according to the Money in Sport newsletter on Monday.

This brings the total spend to $4.58 billion, with $1.9 billion of that coming since January 2024.

Money in Sport had previously projected an increase in the PIF investment of $5 billion by the end of 2025.

With a reference to $82 million in revenue from January to October 2024, PIF’s filing included the first time a consolidated revenue figure for LIV Golf has been publicly disclosed.

The filing shows the latest authorizations come with three conditions: a minimum number of events this season, a minimum revenue and a finalized TV deal with Fox Sports.

LIV Golf has made significant changes this year, including Scott O’Neill replacing Greg Norman as CEO in addition to altering its team format to make all players’ scores count in every round.

LIV Golf’s first event in the United States of 2025 brought record viewership for the league, with 484,000 people tuning in to watch Marc Leishman’s triumph in Miami on April 8.

Unfortunately for the breakaway league, that was still less than a third of the amount of people who opted to watch a standard PGA Tour event the same day.

“I think we all hoped it would have been a little bit further along, and that’s no secret,” Koepka said ahead of the LIV Golf Miami tournament at Trump National Doral on April 2.

“No matter where you’re at, you always hope everything is further along. But they’re making progress, and it seems to be going in the right direction.”

–Field Level Media

You may also like

LIV golf dustin johnson
Nov 4, 2025 2:24 pm

LIV Golf moving to 72-hole format in 2026

LIV Golf is abandoning its three-round, 54-hole format in 2026, with all events becoming traditional 72-hole tournaments. The league announced the shift Tuesday. “As we enter our fourth season as…

j.j. spaun
Nov 4, 2025 2:13 pm

Golf Glance: PGA in Mexico, LPGA in Japan, DP World Tour playoffs begin

The PGA Tour’s FedEx Fall schedule returns with the World Wide Technology Championship in Mexico, the LPGA Tour wraps up it’s “Asia Swing” in Japan and the DP World Tour…

lydia ko
Nov 3, 2025 11:45 pm

LPGA’s International Crown returning to San Francisco in ’27

The LPGA Tour announced that the International Crown will be played at the Lake Merced Golf Club in San Francisco for the sixth edition of the team event in 2027….

More Golf News

LIV golf dustin johnson
Nov 4, 2025 2:24 pm

LIV Golf moving to 72-hole format in 2026

LIV Golf is abandoning its three-round, 54-hole format in 2026, with all events becoming traditional 72-hole tournaments. The league announced the shift Tuesday. “As we enter our fourth season as…

j.j. spaun
Nov 4, 2025 2:13 pm

Golf Glance: PGA in Mexico, LPGA in Japan, DP World Tour playoffs begin

lydia ko
Nov 3, 2025 11:45 pm

LPGA’s International Crown returning to San Francisco in ’27

liv golf logo
Nov 3, 2025 12:20 pm

LIV Golf adds qualifying event at Florida in January

Tom McKibbin
Nov 2, 2025 12:47 pm

Tom McKibbin earns spots in Masters, Open with win in Hong Kong

Read all
fb-post
advertisment
title-icon

Upcoming events

See all odds
[gs-fb-comments]