Our Clients:

Field Level Media - Professional sports content solutions | FLM

May 5, 2025 6:25 pm

Report: PIF’s LIV Golf investment nearing $5 billion

Brooks Koepka

LIV Golf’s investors are reaching into their pockets again for funding, with Saudi Arabia’s Public Investment Fund nearing $5 billion in spending on the three-year-old league.

LIV Golf Investments, the parent company for worldwide LIV Golf operations, has increased its authorized share capital twice this year, once in mid-January and once late in April, for a total of $674.3 million, according to the Money in Sport newsletter on Monday.

This brings the total spend to $4.58 billion, with $1.9 billion of that coming since January 2024.

Money in Sport had previously projected an increase in the PIF investment of $5 billion by the end of 2025.

With a reference to $82 million in revenue from January to October 2024, PIF’s filing included the first time a consolidated revenue figure for LIV Golf has been publicly disclosed.

The filing shows the latest authorizations come with three conditions: a minimum number of events this season, a minimum revenue and a finalized TV deal with Fox Sports.

LIV Golf has made significant changes this year, including Scott O’Neill replacing Greg Norman as CEO in addition to altering its team format to make all players’ scores count in every round.

LIV Golf’s first event in the United States of 2025 brought record viewership for the league, with 484,000 people tuning in to watch Marc Leishman’s triumph in Miami on April 8.

Unfortunately for the breakaway league, that was still less than a third of the amount of people who opted to watch a standard PGA Tour event the same day.

“I think we all hoped it would have been a little bit further along, and that’s no secret,” Koepka said ahead of the LIV Golf Miami tournament at Trump National Doral on April 2.

“No matter where you’re at, you always hope everything is further along. But they’re making progress, and it seems to be going in the right direction.”

–Field Level Media

You may also like

scottie scheffler
May 31, 2025 7:55 pm

Scottie Scheffler emerges as leader at Memorial after Round 3

World No. 1 Scottie Scheffler charged into the lead in the third round of the Memorial Tournament on Saturday, posting birdies on four of the final five holes for a…

mao saigo
May 30, 2025 9:28 pm

Mao Saigo grabs lead, Nelly Korda 3 back at U.S. Women’s Open

Mao Saigo got her hands on her first major championship last month. After Friday’s performance at the U.S. Women’s Open, she is halfway to another. Saigo fired a 6-under-par 66,…

nick taylor
May 30, 2025 6:33 pm

Nick Taylor, Ben Griffin share lead halfway through Memorial

Nick Taylor of Canada shot a bogey-free, 4-under-par 68 and rose into a tie with Ben Griffin for the second-round lead at the Memorial Tournament on Friday in rainy Dublin,…

More Golf News

scottie scheffler
May 31, 2025 7:55 pm

Scottie Scheffler emerges as leader at Memorial after Round 3

World No. 1 Scottie Scheffler charged into the lead in the third round of the Memorial Tournament on Saturday, posting birdies on four of the final five holes for a…

mao saigo
May 30, 2025 9:28 pm

Mao Saigo grabs lead, Nelly Korda 3 back at U.S. Women’s Open

nick taylor
May 30, 2025 6:33 pm

Nick Taylor, Ben Griffin share lead halfway through Memorial

miguel angel jimenez
May 30, 2025 6:09 pm

Miguel Angel Jimenez (63) in front at Principal Charity Classic

"a lim kim"
May 29, 2025 9:28 pm

A Lim Kim, Angel Yin among 6 tied for U.S. Women’s Open lead

Read all
fb-post
advertisment
title-icon

Upcoming events

See all odds
[gs-fb-comments]