Longtime Dodgers executive Lon Rosen was named the Los Angeles Lakers’ new president of business operations on Thursday.
Rosen has been the executive vice president and chief marketing officer for the Dodgers since 2012. The Dodgers have increased revenue every year under his watch while leading major league baseball in attendance every season since 2013 and winning three World Series titles.
The Dodgers and Lakers are both owned by Mark Walter.
“For many years, I have seen the impact that Lon has had in our industry,” Lakers governor Jeanie Buss said in a news release. “Over that time, I have learned that not only is Lon a great person, but he also has a deep understanding of both sports and entertainment and a true feel for where this business is headed.”
Rosen replaces Tim Harris, who is stepping down after more than three decades with the organization.
“I’m beyond grateful to Jeanie and Mark for trusting me with this incredible opportunity,” Rosen said. “As everyone knows, the economics of the sports business are constantly changing — and they will continue to do so.
“But, at root, my job is a simple one: figuring out how to do right by our employees and our partners while ensuring that the Lakers continue to provide an unparalleled experience for our fans in Los Angeles and around the world.”
Rosen interned for the Lakers when he was in college and worked in their front office in the 1980s before leaving to become an agent and sports business leader.
–Field Level Media
