Our Clients:

Field Level Media - Professional sports content solutions | FLM

Aug 18, 2026 12:44 pm

ESPN founder, ‘visionary’ Bill Rasmussen dies at 93

ESPN, logo, sign, mark, marquee
Photo by: REUTERS/Mike Segar

Bill Rasmussen, the visionary founder of ESPN who brought 24-hour sports coverage to the world in 1979, died on Tuesday at the age of 93.

He passed away at his home in Florida from the effects of Parkinson’s disease, ESPN announced on social media.

“Bill was a remarkable man — a visionary and an innovator who conceived the idea of a network entirely devoted to sports,” ESPN chairman Jimmy Pitaro said in a statement. “Quite simply, none of us would be here today if it wasn’t for Bill’s passion and all the hard work and entrepreneurial spirit he put into building ESPN in the late 1970s — key aspects of our company culture that still carry on to this day.”

Rasmussen co-founded the Entertainment and Sports Programming Network along with his son, Scott, with Bill Rasmussen serving as ESPN’s first president and CEO.

“Bill was our George Washington and a good friend,” said veteran anchor Chris Berman, who joined ESPN three weeks after the original network launch in September 1979.

“He was such a grateful person and every sports fan can be grateful for Bill. He wasn’t a glass half-full guy; his glass was always overflowing with optimism. He greeted everyone with a smile and we can all smile knowing Bill’s legacy.”

Rasmussen left the network after a few years, later writing a book about his experience called, “Sports Junkies Rejoice: The Birth of ESPN.”

“I believe the harder you work the luckier you are,” he told Forbes in a 2012 interview. “That’s been my mantra forever. Growing up at the end of the Depression and going into World War II, it was instilled in us that we would be positive and do things. I’ve been touring college campuses over the past three years, speaking to student groups, and I encourage budding entrepreneurs to pursue their ideas, even if they don’t understand all the logistics.”

Rasmussen was predeceased by his wife of 56 years, Lois, in 2011. He is survived by two sons and a daughter, seven grandchildren and two great-grandchildren, according to ESPN.

–Field Level Media

You may also like

ESPN, logo, sign, mark, marquee
Aug 18, 2026 12:44 pm

ESPN founder, ‘visionary’ Bill Rasmussen dies at 93

Bill Rasmussen, the visionary founder of ESPN who brought 24-hour sports coverage to the world in 1979, died on Tuesday at the age of 93. He passed away at his…

ifaf flag football
Aug 16, 2026 3:59 pm

IFAF Flag Football World Championships: U.S. men dominate Italy

The IFAF Flag Football World Championships 2026 concluded in Dusseldorf, Germany on Sunday with the United States taking home the title for the men and Canada securing the victory for…

katie ledecky
Aug 16, 2026 11:29 am

Australian hands Katie Ledecky her first-ever international 800m loss

Lani Pallister of Australia touched the wall first in the 800-meter freestyle, giving American great Katie Ledecky her first-ever loss at the distance in an international meet late Saturday night…

More Other News

ESPN, logo, sign, mark, marquee
Aug 18, 2026 12:44 pm

ESPN founder, ‘visionary’ Bill Rasmussen dies at 93

Bill Rasmussen, the visionary founder of ESPN who brought 24-hour sports coverage to the world in 1979, died on Tuesday at the age of 93. He passed away at his…

ifaf flag football
Aug 16, 2026 3:59 pm

IFAF Flag Football World Championships: U.S. men dominate Italy

katie ledecky
Aug 16, 2026 11:29 am

Australian hands Katie Ledecky her first-ever international 800m loss

Tom Brady fox
Aug 13, 2026 4:19 pm

Tom Brady’s CardVault adds Aaron Judge, Connor McDavid among investors

swimming gretchen walsh
Aug 13, 2026 2:59 pm

U.S. sets 4×100-meter mixed medley relay world record

Read all
fb-post
advertisment
title-icon

Upcoming events

See all odds