Our Clients:

Field Level Media - Professional sports content solutions | FLM

May 5, 2025 2:34 pm

Kentucky Derby viewership climbs despite attendance dip

sovereignty

Saturday’s Kentucky Derby surpassed last year’s viewership total as the most-watched edition of the race since 1989, according to the early numbers.

Sovereignty’s victory in the season’s first Triple Crown race averaged 17.7 million viewers on NBC, according to a combination of Nielsen fast-national numbers and Adobe Analytics.

That surpassed the 2024 total of 16.7 million as the most since 18.5 million watched the Kentucky Derby in 1989.

The record streaming audience of 959,000 was a 34 percent spike over last year’s total of 714,000.

Viewership peaked at 21.8 million viewers just after 7 p.m. ET, when Sovereignty held off favorite Journalism to win. That was an 8 percent jump from the 2024 peak audience of 20.1 million.

Attendance suffered on a rainy day at Churchill Downs, with the crowd of 147,406 down nearly 6 percent from the previous year.

The track announced that wagering from all sources on Saturday’s race card totaled $349 million, breaking last year’s record of $320.5 million. Betting on the Kentucky Derby alone was a record $234.4 million, topping the sum of $210.7 million from 2024.

–Field Level Media

You may also like

D. Wayne Lukas
Jun 29, 2025 3:45 pm

Hall-of-Fame horse trainer D. Wayne Lukas dies at 89

Hall of Fame thoroughbred trainer D. Wayne Lukas, who guided four horses into the Kentucky Derby winner’s circle, died Saturday night in Louisville, Ky. He was 89. According to reports…

rob bonta
Jun 27, 2025 2:28 am

Report: Daily fantasy sports likely to be banned in California

California, the most populous of the 50 United States, already doesn’t allow sports gambling. Online daily fantasy games might soon be illegal in the Golden State, too. California attorney general…

Faith Kipyegon
Jun 26, 2025 5:29 pm

Faith Kipyegon not fast enough in bid to break 4-minute mile

World-record holder Faith Kipyegon of Kenya fell short in her attempt to be the first woman to run a four-minute mile at a demonstration event on Thursday in Paris, though…

More Other News

D. Wayne Lukas
Jun 29, 2025 3:45 pm

Hall-of-Fame horse trainer D. Wayne Lukas dies at 89

Hall of Fame thoroughbred trainer D. Wayne Lukas, who guided four horses into the Kentucky Derby winner’s circle, died Saturday night in Louisville, Ky. He was 89. According to reports…

rob bonta
Jun 27, 2025 2:28 am

Report: Daily fantasy sports likely to be banned in California

Faith Kipyegon
Jun 26, 2025 5:29 pm

Faith Kipyegon not fast enough in bid to break 4-minute mile

olympic flag paris
Jun 23, 2025 11:39 am

Gold medalist Kirsty Coventry takes over as IOC president

D. Wayne Lukas derby
Jun 23, 2025 10:34 am

Hall of Fame horse trainer D. Wayne Lukas reportedly in hospice care

Read all
fb-post
advertisment
title-icon

Upcoming events

See all odds
[gs-fb-comments]