Our Clients:

Field Level Media - Professional sports content solutions | FLM

May 5, 2025 6:25 pm

Report: PIF’s LIV Golf investment nearing $5 billion

Brooks Koepka

LIV Golf’s investors are reaching into their pockets again for funding, with Saudi Arabia’s Public Investment Fund nearing $5 billion in spending on the three-year-old league.

LIV Golf Investments, the parent company for worldwide LIV Golf operations, has increased its authorized share capital twice this year, once in mid-January and once late in April, for a total of $674.3 million, according to the Money in Sport newsletter on Monday.

This brings the total spend to $4.58 billion, with $1.9 billion of that coming since January 2024.

Money in Sport had previously projected an increase in the PIF investment of $5 billion by the end of 2025.

With a reference to $82 million in revenue from January to October 2024, PIF’s filing included the first time a consolidated revenue figure for LIV Golf has been publicly disclosed.

The filing shows the latest authorizations come with three conditions: a minimum number of events this season, a minimum revenue and a finalized TV deal with Fox Sports.

LIV Golf has made significant changes this year, including Scott O’Neill replacing Greg Norman as CEO in addition to altering its team format to make all players’ scores count in every round.

LIV Golf’s first event in the United States of 2025 brought record viewership for the league, with 484,000 people tuning in to watch Marc Leishman’s triumph in Miami on April 8.

Unfortunately for the breakaway league, that was still less than a third of the amount of people who opted to watch a standard PGA Tour event the same day.

“I think we all hoped it would have been a little bit further along, and that’s no secret,” Koepka said ahead of the LIV Golf Miami tournament at Trump National Doral on April 2.

“No matter where you’re at, you always hope everything is further along. But they’re making progress, and it seems to be going in the right direction.”

–Field Level Media

You may also like

David Toms
Feb 14, 2026 8:02 pm

David Toms fires 63 to take 3-stroke lead at Chubb Classic

David Toms put the pedal down Saturday, carding a bogey-free 9-under 63 to take control of the Chubb Classic at Tiburon Golf Club in Naples, Fla. Toms heads into the…

Akshay Bhatia
Feb 14, 2026 7:19 pm

Akshay Bhatia takes 2-shot lead into final round at Pebble Beach

Akshay Bhatia shot 4-under-par 68 in the third round of the AT&T Pebble Beach Pro-Am on Saturday to carry a two-stroke lead into the final round at Pebble Beach, Calif….

Charley Hull
Feb 14, 2026 3:43 pm

Charley Hull uses late charge to win PIF Saudi Ladies International

England’s Charley Hull shot a final-round 65 to rally from three shots back and win the PIF Saudi Ladies International by one shot in Riyadh on Sunday. Hull began the…

More Golf News

David Toms
Feb 14, 2026 8:02 pm

David Toms fires 63 to take 3-stroke lead at Chubb Classic

David Toms put the pedal down Saturday, carding a bogey-free 9-under 63 to take control of the Chubb Classic at Tiburon Golf Club in Naples, Fla. Toms heads into the…

Akshay Bhatia
Feb 14, 2026 7:19 pm

Akshay Bhatia takes 2-shot lead into final round at Pebble Beach

Charley Hull
Feb 14, 2026 3:43 pm

Charley Hull uses late charge to win PIF Saudi Ladies International

Jon Rahm
Feb 14, 2026 10:19 am

Jon Rahm, Bryson DeChambeau to duel in final round at Adelaide

darren clarke
Feb 13, 2026 7:35 pm

Darren Clarke posts 2 eagles, shares Chubb Classic lead with Michael Wright

Read all
fb-post
advertisment
title-icon

Upcoming events

See all odds
[gs-fb-comments]