Our Clients:

Field Level Media - Professional sports content solutions | FLM

May 5, 2025 6:25 pm

Report: PIF’s LIV Golf investment nearing $5 billion

Brooks Koepka

LIV Golf’s investors are reaching into their pockets again for funding, with Saudi Arabia’s Public Investment Fund nearing $5 billion in spending on the three-year-old league.

LIV Golf Investments, the parent company for worldwide LIV Golf operations, has increased its authorized share capital twice this year, once in mid-January and once late in April, for a total of $674.3 million, according to the Money in Sport newsletter on Monday.

This brings the total spend to $4.58 billion, with $1.9 billion of that coming since January 2024.

Money in Sport had previously projected an increase in the PIF investment of $5 billion by the end of 2025.

With a reference to $82 million in revenue from January to October 2024, PIF’s filing included the first time a consolidated revenue figure for LIV Golf has been publicly disclosed.

The filing shows the latest authorizations come with three conditions: a minimum number of events this season, a minimum revenue and a finalized TV deal with Fox Sports.

LIV Golf has made significant changes this year, including Scott O’Neill replacing Greg Norman as CEO in addition to altering its team format to make all players’ scores count in every round.

LIV Golf’s first event in the United States of 2025 brought record viewership for the league, with 484,000 people tuning in to watch Marc Leishman’s triumph in Miami on April 8.

Unfortunately for the breakaway league, that was still less than a third of the amount of people who opted to watch a standard PGA Tour event the same day.

“I think we all hoped it would have been a little bit further along, and that’s no secret,” Koepka said ahead of the LIV Golf Miami tournament at Trump National Doral on April 2.

“No matter where you’re at, you always hope everything is further along. But they’re making progress, and it seems to be going in the right direction.”

–Field Level Media

You may also like

gary woodland
Mar 30, 2026 11:54 am

Gary Woodland, 4 others earn Masters invites

Texas Children’s Houston Open winner Gary Woodland and four other golfers clinched spots at this year’s Masters on Sunday. Woodland earned the spot by winning the event, his first PGA…

hyo joo kim
Mar 29, 2026 10:33 pm

Hyo Joo Kim wins Ford title, beats Nelly Korda for 2nd straight week

Hyo Joo Kim won for the second straight week on the LPGA Tour — and for the second straight week, she fended off Nelly Korda to do so. The native…

Stewart Cink
Mar 29, 2026 8:50 pm

Stewart Cink closes out win at Hoag Classic to continue hot streak

A day after he walked off the golf course flexing following an albatross that gave him the lead, Stewart Cink played another stellar round on Sunday to close out a…

More Golf News

gary woodland
Mar 30, 2026 11:54 am

Gary Woodland, 4 others earn Masters invites

Texas Children’s Houston Open winner Gary Woodland and four other golfers clinched spots at this year’s Masters on Sunday. Woodland earned the spot by winning the event, his first PGA…

hyo joo kim
Mar 29, 2026 10:33 pm

Hyo Joo Kim wins Ford title, beats Nelly Korda for 2nd straight week

Stewart Cink
Mar 29, 2026 8:50 pm

Stewart Cink closes out win at Hoag Classic to continue hot streak

gary woodland
Mar 29, 2026 6:16 pm

Gary Woodland captures emotional win at Houston Open

Hyo Joo Kim
Mar 28, 2026 11:20 pm

Hyo Joo Kim sets 54-hole record in taking control of Ford Championship

Read all
fb-post
advertisment
title-icon

Upcoming events

See all odds
[gs-fb-comments]