Our Clients:

Field Level Media - Professional sports content solutions | FLM

Jan 9, 2025 4:47 pm

Amazon Prime to sponsor Chase Elliott’s car

chase elliott

Amazon Prime has signed a deal to sponsor Chase Elliott’s car for three races annually from 2025-27.

The agreement with the Hendrick Motorsports is in an effort to raise awareness of Prime Video’s Cup Series rights deal that begins this season. Financial terms were not disclosed.

The paint scheme for Elliott’s No. 9 Chevrolet will use Amazon Prime’s blue and white colors, with a “NASCAR on Prime” logo reading “Streaming May 2025” placed on the rear bumper. The 29-year-old Elliott won the “Most Popular Driver” award for the seventh consecutive season in 2024.

Amazon will use is first sponsorship at Talladega on April 27. It will then skip Texas and use the final two for 2025 in mid-May at Kansas and the All-Star Race at North Wilkesboro.

“We’re thrilled to work with Hendrick Motorsports and Chase as we begin our NASCAR coverage in 2025,” Stacey Rosenson, Amazon’s director and head of U.S. sports marketing, said in a press release. “It represents an exciting extension of our new NASCAR relationship. Chase is a wildly popular, championship-winning driver, and we can’t wait to see the No. 9 Prime Video team in action as we approach our streaming debut.”

Amazon’s five-race streaming stretch then begins at the Coca-Cola 600 on May 25. Prime will also stream practice and qualifying for most of the first half of the season for races at which Fox Sports retains the rights to — the Cook-Out Clash, Daytona 500 week and the All-Star Race.

NASCAR signed deals with four different domestic media rights partners that average $1.1 billion over the next seven years.

–Field Level Media

You may also like

alex palou
May 26, 2025 6:27 pm

Indianapolis 500 enjoys highest TV ratings since 2008

The debut of the Indianapolis 500 on Fox Sports certainly paid dividends as the Greatest Spectacle in Racing drew an average audience of more than 7 million, according to Nielsen’s…

marcus ericsson
May 26, 2025 3:33 pm

Indy 500 runner-up Marcus Ericsson penalized, now 31st

IndyCar announced penalties for three drivers and their teams Monday following post-race inspections at Sunday’s Indianapolis 500, which included runner-up Marcus Ericsson dropping to 31st place. Ericsson’s Andretti Global teammate…

ross chastain
May 25, 2025 11:25 pm

Ross Chastain chases down William Byron, wins the 600

Ross Chastain ran down William Byron over the final 37 laps to capture the NASCAR Cup Series’ longest race, Sunday night’s Coca-Cola 600 at Charlotte Motor Speedway in Charlotte, North…

More Auto Racing News

alex palou
May 26, 2025 6:27 pm

Indianapolis 500 enjoys highest TV ratings since 2008

The debut of the Indianapolis 500 on Fox Sports certainly paid dividends as the Greatest Spectacle in Racing drew an average audience of more than 7 million, according to Nielsen’s…

marcus ericsson
May 26, 2025 3:33 pm

Indy 500 runner-up Marcus Ericsson penalized, now 31st

ross chastain
May 25, 2025 11:25 pm

Ross Chastain chases down William Byron, wins the 600

palou
May 25, 2025 4:52 pm

IndyCar Series champ Alex Palou captures first Indianapolis 500

kyle larson
May 25, 2025 3:35 pm

Kyle Larson crashes out of Indy, en route to Charlotte race

Read all
fb-post
advertisment
title-icon

Upcoming events

See all odds
[gs-fb-comments]