Our Clients:

Field Level Media - Professional sports content solutions | FLM

Oct 22, 2024 1:07 pm

Dale Earnhardt Jr. to drive iconic No. 8 paint scheme in limited series

earnhardt budweiser

Dale Earnhardt Jr. is getting back behind the wheel of the No. 8 Chevrolet with the iconic Budweiser paint scheme.

The NASCAR Hall of Famer plans to compete in a limited series of late model stock car races in 2024 and 2025, starting next month.

JR Motorsports announced Tuesday that Earnhardt’s Nov. 23 entry in the South Carolina 400 at Florence Motor Speedway will mark the “Bud King of Beers” paint scheme’s first time on the track in 17 years.

“It is an incredible opportunity for me to be able to reunite with Budweiser, and the No. 8,” Earnhardt, 50, said of the ride he made famous from 1999-2007. “Budweiser and I had some great memories with that iconic scheme and number. We’ve always supported each other over the years. It’s going to be really special for me to be able to represent that brand on the racetrack again.”

Earnhardt won 26 races in the NASCAR Cup Series, including the Daytona 500 in 2004 and 2014. He was voted NASCAR’s Most Popular Driver for 15 straight years from 2003 to 2017, his final season of full-time competition.

“There are names that when mentioned, draw on the significance of their place in American history. Among them, Budweiser, and Earnhardt,” said Matt Davis, vice president of partnerships at Anheuser-Busch. “This return to the racetrack alongside Dale with the Bud King of Beers paint scheme is another chapter in Anheuser-Busch’s long and storied sports history.”

–Field Level Media

You may also like

denny hamlin watches
Dec 2, 2025 10:13 pm

Denny Hamlin testifies: Signing NASCAR charter like ‘death certificate’ to teams

Veteran driver and team co-owner Denny Hamlin declared NASCAR’s charter proposal is akin to a death certificate in explosive comments on the second day of the racing league’s antitrust trial…

isack hadjar
Dec 2, 2025 2:25 pm

Isack Hadjar taking Yuki Tsunoda’s Red Bull spot for 2026 season

Isack Hadjar will replace Yuki Tsunoda as the second Red Bull competitor alongside Max Verstappen for the 2026 F1 season, the team announced Tuesday. Hadjar, 21, is wrapping up a…

Denny Hamlin
Dec 2, 2025 12:08 am

Denny Hamlin takes stand as NASCAR antitrust trial begins

With NASCAR’s revenue-sharing model at the forefront of 23XI Racing and Front Row Motorsports’ antitrust lawsuit, 23XI co-owner Denny Hamlin took the stand as the first witness Monday in Charlotte,…

More Auto Racing News

denny hamlin watches
Dec 2, 2025 10:13 pm

Denny Hamlin testifies: Signing NASCAR charter like ‘death certificate’ to teams

Veteran driver and team co-owner Denny Hamlin declared NASCAR’s charter proposal is akin to a death certificate in explosive comments on the second day of the racing league’s antitrust trial…

isack hadjar
Dec 2, 2025 2:25 pm

Isack Hadjar taking Yuki Tsunoda’s Red Bull spot for 2026 season

Denny Hamlin
Dec 2, 2025 12:08 am

Denny Hamlin takes stand as NASCAR antitrust trial begins

Yuki Tsunoda
Dec 1, 2025 8:31 pm

Report: Red Bull set to replace Yuki Tsunoda with Isack Hadjar

max verstappen
Nov 30, 2025 3:37 pm

Max Verstappen wins in Qatar, boosts chances for fifth crown

Read all
fb-post
advertisment
title-icon

Upcoming events

See all odds
[gs-fb-comments]