Our Clients:

Field Level Media - Professional sports content solutions | FLM

Nov 16, 2023 12:39 pm

NASCAR community mourns death of broadcast pioneer Ken Squier

Ken Squier, a broadcaster who helped to put NASCAR on the map, died Wednesday night in his native Vermont. He was 88.

He had been in failing health.

A member of the NASCAR Hall of Fame, Squier was the one who dubbed the Daytona 500 “The Great American Race.”

He was on the call of the 1979 Daytona 500, which NASCAR reported was the first live, flag-to-flag NASCAR race aired by CBS, partially at the urging of Squier. Richard Petty won the race after the leaders, Cale Yarborough and Donnie Allison, crashed on the final lap and fought after the race, which Squier captured.

He was CBS’ lead announcer of the Daytona 500 from 1979 to 1997 and was the studio host until 2000. He also worked for TNN and TBS, and in 1970, he co-founded the Motor Racing Network with NASCAR founder Bill France Sr.

“Whether from a bed of a logging truck at the Morrisville (Vt.) Speedway, or high atop the grandstands of ‘The Great American Race’ in Daytona, Ken Squier’s eloquent voice entertained and educated millions of race fans, no matter the medium. His passion for stock car racing contributed mightily to its rapid growth throughout his 70-plus year career,” said Chris Schwartz, president of Motor Racing Network.

“Though he never sat behind the wheel of a stock car, Ken Squier contributed to the growth of NASCAR as much as any competitor,” Jim France, NASCAR chairman and CEO said in a statement. “Ken was a superb storyteller and his unmistakable voice is the soundtrack to many of NASCAR’s greatest moments. His calls on TV and radio brought fans closer to the sport, and for that he was a fan favorite. Ken knew no strangers, and he will be missed by all.”

Dale Earnhardt Jr, Dale Jarrett and the family of Richard Petty were among those to post tributes to Squier, as did Vermont Gov. Phil Scott.

“I will always cherish the memories of all the time we spent together,” Scott posted to social media on Thursday. “From the booth, he often described those racing as ‘common men doing uncommon things.’ But in reality he was describing himself — because Ken was indeed a very common man who did extraordinary things.”

Squier was one of the founding owners of Thunder Road Speedbowl in Barre, Vt.

Born into a radio family — his father owned and operated radio station WDEV in Waterbury, Vt. — Squier started calling races at age 14 via bullhorn as he watched motorsports at local county fairs. He later went on to run the station.

–Field Level Media

You may also like

suarez 99
Jul 1, 2025 7:37 pm

Daniel Suarez, Trackhouse Racing ‘mutually’ parting ways

Daniel Suarez announced Tuesday that he and Trackhouse Racing have “mutually agreed to part ways” following the 2025 NACAR Cup Series season. Suarez has driven the No. 99 Chevrolet for…

Brad Pitt, F1: The Movie
Jun 30, 2025 8:09 pm

‘F1: The Movie’ races to $140M opening weekend

“F1: The Movie” raced to the top spot at the box office in its opening weekend, earning more than $140 million globally. That includes $55.6 million in the United States,…

Lando Norris
Jun 29, 2025 12:56 pm

Lando Norris wins Austrian Grand Prix; Max Verstappen DNF

Lando Norris staved off McLaren teammate Oscar Piastri to win the Austrian Grand Prix on Sunday in Spielberg, Austria. Pole sitter Norris battled Piastri in the early going and again…

More Auto Racing News

suarez 99
Jul 1, 2025 7:37 pm

Daniel Suarez, Trackhouse Racing ‘mutually’ parting ways

Daniel Suarez announced Tuesday that he and Trackhouse Racing have “mutually agreed to part ways” following the 2025 NACAR Cup Series season. Suarez has driven the No. 99 Chevrolet for…

Brad Pitt, F1: The Movie
Jun 30, 2025 8:09 pm

‘F1: The Movie’ races to $140M opening weekend

Lando Norris
Jun 29, 2025 12:56 pm

Lando Norris wins Austrian Grand Prix; Max Verstappen DNF

Chase Elliott
Jun 28, 2025 10:57 pm

Chase Elliott gets by Brad Keselowski to capture Atlanta race

joey logano
Jun 27, 2025 7:54 pm

Joey Logano wins Cup Series pole in Atlanta on tiebreaker

Read all
fb-post
advertisment
title-icon

Upcoming events

See all odds
[gs-fb-comments]