Field Level Media - Professional sports content solutions | FLM

The Philadelphia home of the NBA’s 76ers and NHL’s Flyers will be renamed Xfinity Mobile Arena on Sept. 1.

The new naming-rights agreement for the current Wells Fargo Center runs through 2030-31 and was announced Tuesday by Comcast Spectacor and Harris Blitzer Sports & Entertainment.

The facility on South Broad Street opened as the CoreStates Center in 1996 and has also been known as the First Union Center (1998-2003) and Wachovia Center (2003-10).

The arena is also home to the National Lacrosse League’s Philadelphia Wings and hosts college basketball games, concerts and conventions, drawing 2.5 million guests annually to more than 220 events.

“This arena is an anchor in the South Philadelphia Sports Complex and broader region,” said Dan Hilferty, chairman and CEO of Comcast Spectacor. “As we complete our historic relationship with Wells Fargo, we wanted to ensure that our new partner matched our enthusiasm for delivering world-class service to our fans and guests.

“We are committed to continuing investing in our venue to ensure we’re at the forefront of technology, innovation, and cutting-edge fan experiences. We couldn’t be more excited that Xfinity Mobile’s brand will become the centerpiece for sports and entertainment in Philadelphia.”

The facility completed a $400 million overhaul last year.

HBSE and Comcast Spectacor are partnering on a new arena, set to open in the 2031-2032 season. Comcast will own the naming rights to that venue.

–Field Level Media