The NBA is on track to break records for attendance and sellouts, Sportico reported Sunday.
At the All-Star break, attendance is up 2 percent from last season, and the 524 sellouts are on pace to top the record 791, per the report.
Both records were set in 2022-23, when total attendance reached 22.2 million.
Jonathan Tillman, the head of team marketing and business operations for the league, told Sportico that the inaugural in-season tournament and the close standings in the Western Conference have boosted the number of fans through the turnstiles.
While the Boston Celtics have a six-game lead in the Eastern Conference, four teams — Minnesota Timberwolves, Oklahoma City Thunder, Los Angeles Clippers and Denver Nuggets — sit within three games at the top of the West standings.
Ten teams have sold out every home game this season, Sportico reported. They include the Celtics, Nuggets, Golden State Warriors, Philadelphia 76ers, Phoenix Suns and Sacramento Kings.
–Field Level Media
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