Our Clients:

Field Level Media - Professional sports content solutions | FLM

Dec 4, 2024 4:13 pm

Brian Kelly: LSU learning money talks or five-stars walk

Brian Kelly

When it comes to reeling in five-star recruits, LSU coach Brian Kelly shared his displeasure with the notion that money talks or five-star players walk on Signing Day.

While Kelly checked himself and noted not all recruits manage the process the same, he is concerned that many coveted high school players aren’t seeking the best fit, but the biggest paycheck to commit.

“It’s not just about finding the right fit, it’s about the most money I can get,” Kelly said. “That’s unfortunate, but it’s the world we live in. You realign and readjust.”

Two five-star recruits who committed to LSU opted to sign elsewhere in the past week. The Tigers are still feeling scorned by the decision of No. 1 overall recruit and quarterback Bryce Underwood bailing to play for Michigan. According to reports, his NIL offer was over $10 million.

“These guys wanted to be here … that’s much more important to me than the guys who didn’t want to be here,” Kelly said.

Life in the SEC is loaded with high-end recruits and high dollars in the era of NIL, which Kelly said turns Signing Day into “tax day.”

“Your brand has to be backed up by dollars. If you want to be able to close some of these. We have to have participation from a donor base,” he said, adding a program-building collective is mandatory in today’s landscape.

LSU didn’t come up empty on Wednesday, and Kelly was in a celebratory mood over the addition of five-star cornerback DJ Pickett, who also has the skills and experience to play on offense.

“We believe he is hands down the best cornerback in the country,” Kelly said. “Incredible length at 6-4. I don’t know if I’ve ever felt there’s a lockdown corner, but he is as close as it gets. And, his film on offense might be even better. He’s just elite.”

–Field Level Media

You may also like

SMU, football
Nov 27, 2025 12:48 am

No. 21 SMU thinking playoffs while Cal is in tumult

Two teams at opposite ends of the college football emotional spectrum go head-to-head Saturday night in Berkeley, Calif., when 21st-ranked SMU hopes to take another step toward an Atlantic Coast…

Notre Dame football, Carr
Nov 26, 2025 11:40 pm

After huge win, No. 9 Notre Dame needs to avoid letdown at Stanford

Few teams face the type of late-season challenge that No. 9 Notre Dame must confront this weekend. To put it simply: How does a team stay desperate after posting a…

Tulane, football
Nov 26, 2025 11:25 pm

No. 24 Tulane has big aspirations on line against hapless Charlotte

The Tulane Green Wave find themselves in a fairly clear position: Win and you’re in the American Conference’s title game. The Green Wave, who remained at No. 24 in the…

More Football News

SMU, football
Nov 27, 2025 12:48 am

No. 21 SMU thinking playoffs while Cal is in tumult

Two teams at opposite ends of the college football emotional spectrum go head-to-head Saturday night in Berkeley, Calif., when 21st-ranked SMU hopes to take another step toward an Atlantic Coast…

Notre Dame football, Carr
Nov 26, 2025 11:40 pm

After huge win, No. 9 Notre Dame needs to avoid letdown at Stanford

Tulane, football
Nov 26, 2025 11:25 pm

No. 24 Tulane has big aspirations on line against hapless Charlotte

Virginia cavaliers football
Nov 26, 2025 11:24 pm

No. 18 Virginia aims to quell Virginia Tech demons to get to ACC championship

usc, football
Nov 26, 2025 10:38 pm

With playoff hopes dashed, No. 17 USC finishes regular season vs. UCLA

Read all
fb-post
advertisment
title-icon

Upcoming events

See all odds
[gs-fb-comments]