Our Clients:

Field Level Media - Professional sports content solutions | FLM

Dec 4, 2024 4:13 pm

Brian Kelly: LSU learning money talks or five-stars walk

Brian Kelly

When it comes to reeling in five-star recruits, LSU coach Brian Kelly shared his displeasure with the notion that money talks or five-star players walk on Signing Day.

While Kelly checked himself and noted not all recruits manage the process the same, he is concerned that many coveted high school players aren’t seeking the best fit, but the biggest paycheck to commit.

“It’s not just about finding the right fit, it’s about the most money I can get,” Kelly said. “That’s unfortunate, but it’s the world we live in. You realign and readjust.”

Two five-star recruits who committed to LSU opted to sign elsewhere in the past week. The Tigers are still feeling scorned by the decision of No. 1 overall recruit and quarterback Bryce Underwood bailing to play for Michigan. According to reports, his NIL offer was over $10 million.

“These guys wanted to be here … that’s much more important to me than the guys who didn’t want to be here,” Kelly said.

Life in the SEC is loaded with high-end recruits and high dollars in the era of NIL, which Kelly said turns Signing Day into “tax day.”

“Your brand has to be backed up by dollars. If you want to be able to close some of these. We have to have participation from a donor base,” he said, adding a program-building collective is mandatory in today’s landscape.

LSU didn’t come up empty on Wednesday, and Kelly was in a celebratory mood over the addition of five-star cornerback DJ Pickett, who also has the skills and experience to play on offense.

“We believe he is hands down the best cornerback in the country,” Kelly said. “Incredible length at 6-4. I don’t know if I’ve ever felt there’s a lockdown corner, but he is as close as it gets. And, his film on offense might be even better. He’s just elite.”

–Field Level Media

You may also like

Marcus Freeman
Dec 9, 2025 4:18 pm

Notre Dame AD stacking cash as ‘NFL, everybody has eyes’ for Marcus Freeman

While taking a mild step back from flaming the ACC, Notre Dame athletic director Pete Bevacqua marched two paces forward to draw a line in the sand on the topic…

north texas mean green helmet
Dec 9, 2025 4:08 pm

No. 23 North Texas names interim coach for bowl game

No. 25 North Texas named Drew Svoboda as its interim coach for the New Mexico Bowl on Tuesday. Svoboda has been the associate head coach for the Mean Green for…

Drake Maye
Dec 9, 2025 3:51 pm

Playoff Picture entering Week 15: Patriots can clinch AFC East

Patriots head coach Mike Vrabel wants no part of New England playing in a “shirt and hat game” Sunday. The first-year coach brought up in the Patriot Way under Bill…

More Football News

Marcus Freeman
Dec 9, 2025 4:18 pm

Notre Dame AD stacking cash as ‘NFL, everybody has eyes’ for Marcus Freeman

While taking a mild step back from flaming the ACC, Notre Dame athletic director Pete Bevacqua marched two paces forward to draw a line in the sand on the topic…

north texas mean green helmet
Dec 9, 2025 4:08 pm

No. 23 North Texas names interim coach for bowl game

Drake Maye
Dec 9, 2025 3:51 pm

Playoff Picture entering Week 15: Patriots can clinch AFC East

Nick Hampton
Dec 9, 2025 3:36 pm

Rams waive edge rusher Nick Hampton

steelers metcalf
Dec 9, 2025 3:12 pm

Mike Tomlin: Steelers WR DK Metcalf on track for MNF

Read all
fb-post
advertisment
title-icon

Upcoming events

See all odds
[gs-fb-comments]