Our Clients:

Field Level Media - Professional sports content solutions | FLM

Mar 26, 2025 12:24 pm

Boston NWSL expansion team unveils name — again

National Women's Soccer League logo

Goodbye, BOS Nation FC.

Hello, Boston Legacy FC.

Five months after introducing a widely panned name and marketing slogan, the officials of Boston’s National Women’s Soccer League expansion club revealed its new name.

The first name — BOS Nation — was an anagram of the term “Bostonian.” Its slogan, “Too Many Balls,” was intended to relay the need for more women’s sports in the city.

Given the immediate negativity Bostonians showed toward both, officials quickly went back to the drawing board.

The result — Boston Legacy FC — was introduced Wednesday with a series of posts on X.

“It’s a great day to start a new legacy. To write a new chapter and build something bigger than ourselves,” read the first post.

The following posts:

“Because in Boston, history isn’t just remembered. It’s made.”

“For the city.
For the future.
Boston Legacy FC”

Merchandise bearing the new name and the Legacy’s green and black colors was available Wednesday on the club’s website, but the team said the crest would be announced later.

The new club is set to begin play with the 2026 NWSL season.

In a statement posted to its website, the club said the new name is the result of studies that whittled 500 suggested names to 14 through feedback gained via “listening sessions” with community members.

From there, the list was further pared down if a name wasn’t available due to legal or trademark reasons or if it didn’t fit the team’s established criteria for a new name, which included no names that invoked “colonial, Revolutionary War and nautical themes.”

The remaining candidates were judged through a survey of more than 1,000 people, which included a core testing group and subgroups such as Hispanic sports fans in the city and members of the LGBTQ+ community.

While the team said the “new name was a clear winner in every single category by a statistically significant margin,” additional feedback sessions with brand advisers were conducted before it was finalized.

Boston Legacy FC and a still-to-be-named expansion team in Denver will give the NWSL 16 teams. The Denver entry also is set to join in 2026.

–Field Level Media

You may also like

connecticut sun
Jun 22, 2025 10:55 pm

Valkyries leverage torrid second-quarter to win over struggling Sun

A 36-point second quarter blew up the game open as the Golden State Valkyries rolled to a 87-63 rout of the visiting Connecticut Sun on Sunday in San Francisco. Golden…

phillies
Jun 22, 2025 10:15 pm

Jesus Luzardo, Edmundo Sosa help power Phillies to series win over Mets

Jesus Luzardo held the New York Mets scoreless into the seventh inning and Edmundo Sosa hit a three-run homer as the host Philadelphia Phillies posted a 7-1 victory on Sunday…

Ohtani
Jun 22, 2025 10:00 pm

MLB roundup: Dodgers’ Shohei Ohtani, Max Muncy too much for Nationals

Max Muncy hit a grand slam in the sixth and a three-run homer in the seventh to help host Los Angeles rally for a 13-7 win against Washington in the…

More News News

connecticut sun
Jun 22, 2025 10:55 pm

Valkyries leverage torrid second-quarter to win over struggling Sun

A 36-point second quarter blew up the game open as the Golden State Valkyries rolled to a 87-63 rout of the visiting Connecticut Sun on Sunday in San Francisco. Golden…

phillies
Jun 22, 2025 10:15 pm

Jesus Luzardo, Edmundo Sosa help power Phillies to series win over Mets

Ohtani
Jun 22, 2025 10:00 pm

MLB roundup: Dodgers’ Shohei Ohtani, Max Muncy too much for Nationals

storm
Jun 22, 2025 9:19 pm

Storm stay hot by fending off short-handed Liberty

tillman
Jun 22, 2025 9:18 pm

Gold Cup: USMNT edges Haiti to go unbeaten in Group D

Read all
fb-post
advertisment
title-icon

Upcoming events

See all odds
[gs-fb-comments]