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Jan 23, 2024 2:55 pm

Divisional games average record 40 million viewers

The NFL’s divisional round drew an average of 40 million viewers, highlighted by the Kansas City Chiefs-Buffalo Bills matchup on CBS that was the most watched divisional or wild-card game on record at 50.4 million.

The average viewership for the divisional round was the highest since 1988 and increased by 7 percent over last year.

Among the 126.7 million total viewers last weekend, 37.5 million tuned in to see the Green Bay Packers play the San Francisco 49ers on Fox, making it the most-watched NFL playoff game ever on a Saturday.

The Chiefs travel to face the Baltimore Ravens on Sunday in the AFC Championship Game on CBS, followed by the Detroit Lions visiting the 49ers in the NFC Championship Game on Fox.

–Field Level Media

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