Two more NFL games will be distributed exclusively via a streaming service in the 2024 season.
The league announced Tuesday that Peacock will have the rights to stream the Week 1 game from Sao Paulo, Brazil, which will be the first NFL contest in South America. The Philadelphia Eagles already are booked for that game against an opponent still to be announced.
Amazon Prime Video has been granted an NFL wild-card game, which will represent the second time a playoff game has been streamed exclusively. Last season, Peacock streamed the Kansas City Chiefs’ 26-7 AFC wild-card win over the Miami Dolphins, memorable as the fourth-coldest game in league history.
Amazon Prime already has the rights to the league’s Thursday night package.
“As media consumption habits evolve, the NFL continues to work with our partners to put our games on digital platforms where our fans are increasingly spending their time,” Hans Schroeder, NFL executive vice president of media distribution, said in a news release. “The viewership success of both Thursday Night Football on Prime Video and the historic Wild Card game on Peacock last season are strong indicators our streaming distribution is resonating with our fans.”
Both the Week 1 Brazil game on Peacock and the wild-card game on Prime Video will be available for free on broadcast television in the local markets of the competing teams as well as on the NFL+ mobile app.
The wild-card game between the Chiefs and Dolphins on Peacock averaged approximately 23 million viewers, which the NFL said set a record for the most-streamed live event in U.S. history.
–Field Level Media
