Penn Interactive has been named as an authorized gaming operator for NASCAR in the United States in an agreement that will include the company creating a free-to-play game.
It marks Penn Interactive’s first partnership with a professional sports league, and as part of the deal the company extended its title sponsorship of the Hollywood Casino 400 at Kansas Speedway through 2026. Penn National operates the casino that overlooks Turn 2 of the race track.
The free-to-play mobile game called “NASCAR Finish Line” will be available for the season-opening Daytona 500 offer a $50,000 jackpot on every race beginning with this month’s Daytona 500. The app will be available for iOS and Android phones and tablets.
“We’re thrilled to have Penn National on board as our first authorized gaming operator to strengthen our effort to increase fan engagement with a platform perfect for in-play experience,” NASCAR executive vice president of innovation Craig Neeb said.”
The agreement follows an integrity deal with Sportradar, an exclusive data distribution deal with Genius Sports and content deals with Action Network and VSiN last year.
“We are very excited to enter this long-term, strategic partnership with NASCAR,” Penn National chief marketing office Jennifer Weissman said. “We look forward to the opportunity to provide NASCAR fans multiple outlets for their fandom, including online on a new free-to-play mobile game and at our destination casinos and sportsbooks.”
–Field Level Media (@FieldLevelMedia)